Marketing message types for which consumers enable mobile push notifications UK 2014

This survey shows types of marketing messages for which consumers reported enabling mobile push notifications in the United Kingdom (UK) as of 2014. Among consumers, the greatest share reported enabling the mobile notifications for marketing messages about sales promotions, at 34 percent of consumers.

Marketing message types ranked by share of consumers enabling mobile push notifications in the United Kingdom (UK) in 2014

Share of respondents
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Release date

July 2014


United Kingdom

Survey time period


Number of respondents


Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* The source did not specify the date of survey. Data was published in July 2014.
** The source indicates: "370 female and 630 male respondents were polled, out of which 390 were18-34 year-olds, 390 were 35-54 year-olds and 220 were over 54 years old."

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