This statistic presents leading advertisers in the United States in 2014, by business-to-business advertising spending. Microsoft ranked first, with a B2B ad spending of 232.4 million U.S. dollars.
Leading advertisers in the United States in 2014, by business-to-business advertising spending
(in million U.S. dollars)
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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Advertising Age. (September 14, 2015). Leading advertisers in the United States in 2014, by business-to-business advertising spending (in million U.S. dollars) [Graph]. In Statista. Retrieved October 08, 2024, from https://www.statista.com/statistics/320248/leading-b2b-advertisers-usa/
Advertising Age. "Leading advertisers in the United States in 2014, by business-to-business advertising spending (in million U.S. dollars)." Chart. September 14, 2015. Statista. Accessed October 08, 2024. https://www.statista.com/statistics/320248/leading-b2b-advertisers-usa/
Advertising Age. (2015). Leading advertisers in the United States in 2014, by business-to-business advertising spending (in million U.S. dollars). Statista. Statista Inc.. Accessed: October 08, 2024. https://www.statista.com/statistics/320248/leading-b2b-advertisers-usa/
Advertising Age. "Leading Advertisers in The United States in 2014, by Business-to-business Advertising Spending (in Million U.S. Dollars)." Statista, Statista Inc., 14 Sep 2015, https://www.statista.com/statistics/320248/leading-b2b-advertisers-usa/
Advertising Age, Leading advertisers in the United States in 2014, by business-to-business advertising spending (in million U.S. dollars) Statista, https://www.statista.com/statistics/320248/leading-b2b-advertisers-usa/ (last visited October 08, 2024)
Leading advertisers in the United States in 2014, by business-to-business advertising spending (in million U.S. dollars) [Graph], Advertising Age, September 14, 2015. [Online]. Available: https://www.statista.com/statistics/320248/leading-b2b-advertisers-usa/