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Fastest-growing ad spenders in the U.S. 2018
Fastest-growing advertising spenders among 200 Leading National Advertisers in the United States in 2018
In a 2018 ranking of the fastest-growing advertising spenders in the United States, Facebook ranked first, having increased its promotional spending in the country by 236 percent compared to 2017. Netflix placed second with an ad spend growth of 70 percent in 2018 compared to previous year.
Fastest-growing advertising spenders among 200 Leading National Advertisers in the United States in 2018
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| Company | Ad spend growth 2018 vs 2017 (in percent) | Ad spending in 2018 (in million U.S. dollars) |
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Description
Source
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- Release date
- June 2019
- Region
- United States
- Survey time period
- 2017 to 2018
- Supplementary notes
- The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology. Figures for the period 2007 to 2013 come from earlier AdAge publications.
Source
- Show sources information
- Show publisher information
- Release date
- June 2019
More information
- Region
- United States
- Survey time period
- 2017 to 2018
- Supplementary notes
- The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology. Figures for the period 2007 to 2013 come from earlier AdAge publications.
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- Company figures
- Annual revenue of Wayfair from 2012 to 2018 (in million U.S. dollars)Wayfair annual revenue 2012-2018
- Annual revenue of Wayfair from 2013 to 2018, by segment (in million U.S. dollars)Wayfair annual revenue 2013-2018, by segment
- Annual revenue of Wayfair from 2013 to 2018, by region (in million U.S. dollars)Wayfair annual revenue 2013-2018, by region
- Operating expenses of Wayfair from 2012 to 2018, by type (in million U.S. dollars)Wayfair operating expenditure 2012-2018, by type
- Annual net loss of Wayfair from 2012 to 2018 (in million U.S. dollars)Wayfair annual loss 2012-2018
- Number of Wayfair employees from 2014 to 2018Wayfair workforce 2014-2018
- Number of active Wayfair customers from 2013 to 2018 (in millions)Wayfair active customers 2013-2018
- Annual number of orders delivered by Wayfair from 2013 to 2018 (in millions)Wayfair annual order volume 2013-2018
- Benchmark
- Leading U.S. companies ranked by retail e-commerce sales from 2017 to 2019 (in billion U.S. dollars)Leading U.S. companies ranked by online retail sales 2017-2019
- Market share of leading retail e-commerce companies in the United States as of February 2019U.S. leading e-retailers 2019, by market share
- Most popular online stores in the furniture and appliances segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)Furniture & appliances: top 10 online stores in the United States in 2018, by net sales
- Leading web-only merchants in the United States in 2017, ranked by e-commerce sales (in million U.S. dollars)E-commerce sales of U.S. web-only merchants 2017
- U.S. based retail sales of the fastest-growing retailers in the United States in 2018 (in million U.S. dollars)*U.S. retail sales of the fastest-growing retailers in the U.S. 2018
- Leading home goods retailers in the United States in 2018, based on retail sales (in billion U.S. dollars)*Leading home goods retailers in the U.S. 2018, based on sales
- Leading retailers of houseware products in the United States in 2018, by housewares sales (in million U.S. dollars)Leading retailers of homeware products in the United States in 2018, by sales
- Fastest-growing advertising spenders among 200 Leading National Advertisers in the United States in 2018Fastest-growing ad spenders in the U.S. 2018
- Market outlook
- Revenue of leading e-retail categories in the United States in 2017 (in billion U.S. dollars)E-retail sales in United States 2017, by category
- Year-on-year revenue growth of leading e-retail categories in the United States in 2017E-retail sales growth in United States 2017, by category
- U.S. online shop and mail-order sales of furniture and home furnishings from 2003 to 2017 (in million U.S. dollars)U.S. online shop and mail-order sales of furniture and home furnishings 2003-2017
- Furniture and home furnishings e-commerce revenue in the United States from 2017 to 2023 (in million U.S. dollars)U.S. furniture and home furnishings e-retail revenue 2017-2023
- Furniture and home furnishings sales as percentage of total retail e-commerce sales in the United States from 2017 to 2023U.S. furniture and homeware e-retail share 2017-2023
- Annual consumer spending on selected e-commerce categories in the United States in 2018 (in billion U.S. dollars)U.S. online retail spending 2018, by category
- Which of these products do you buy online?U.S. online shopping products 2017, by category
- Which of the following products do you buy online the most?U.S. leading online retail products categories 2017
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- Ford Dealers Association: ad spend in Canada 2012-2013
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- Bell Canada: ad spend in Canada 2012-2013
- L'Oreal: ad spend in Canada 2012-2013
- General Motors: ad spend in Canada 2012-2013
- Ranking of out-of-home advertisers in Sweden 2016, by ad spending
- George Weston Limited: ad spend in Canada 2012-2013
- Ranking of streaming media advertisers in Sweden 2016, by ad spending
- Ranking of advertising companies in the Nordic countries 2019, by employees
- Italy: online advertisers running ad campaigns 2018, by channel
- Number of pay-per-click travel advertisers in the U.S. in 2014, by subsector
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- Adverting investment in media according to national advertisers in Spain 2015
- Advertising market in the U.S.
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- TV advertising worldwide
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- Political advertising in the U.S.
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- Advertising in the United Kingdom (UK)
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- Advertising in Japan
- Digital advertising in the U.S.
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