Name: Fastest-growing ad spenders in the U.S. 2018
Creator: Statista

Premium

In a 2018 ranking of the fastest-growing advertising spenders in the United States, Facebook ranked first, having increased its promotional spending in the country by 236 percent compared to 2017. Netflix placed second with an ad spend growth of 70 percent in 2018 compared to previous year.

Fastest-growing advertising spenders among 200 Leading National Advertisers in the United States in 2018

Company	Ad spend growth 2018 vs 2017 (in percent)	Ad spending in 2018 (in million U.S. dollars)
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-

Source

Show detailed source information?

Already a member?

Sources

Show sources information

Show publisher information

Release date

June 2019

More information

Region

United States

Survey time period

2017 to 2018

Supplementary notes

The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology. Figures for the period 2007 to 2013 come from earlier AdAge publications.