According to the results of a survey held in the United States in October 2019, 54 percent of households in the country paid for both a pay TV service and an SVoD service. Whilst the number of non-pay TV households has been steadily increasing over the years, the number of subscribers to SVoD services has continually grown not only in the United States but also on a global scale.
Share of video households with pay TV and SVoD services in the United States as of October 2019
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MarketingCharts. (January 13, 2020). Share of video households with pay TV and SVoD services in the United States as of October 2019 [Graph]. In Statista. Retrieved August 09, 2020, from https://www.statista.com/statistics/860764/video-households-by-type/
MarketingCharts. "Share of video households with pay TV and SVoD services in the United States as of October 2019." Chart. January 13, 2020. Statista. Accessed August 09, 2020. https://www.statista.com/statistics/860764/video-households-by-type/
MarketingCharts. (2020). Share of video households with pay TV and SVoD services in the United States as of October 2019. Statista. Statista Inc.. Accessed: August 09, 2020. https://www.statista.com/statistics/860764/video-households-by-type/
MarketingCharts. "Share of Video Households with Pay Tv and Svod Services in The United States as of October 2019." Statista, Statista Inc., 13 Jan 2020, https://www.statista.com/statistics/860764/video-households-by-type/
MarketingCharts, Share of video households with pay TV and SVoD services in the United States as of October 2019 Statista, https://www.statista.com/statistics/860764/video-households-by-type/ (last visited August 09, 2020)
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