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Share of pay TV and SVoD households in the U.S. 2019-2020

Published by Julia Stoll, Jan 13, 2021
According to the results of a survey held in the United States in October 2020, 60 percent of households in the country paid for both a pay TV service and an SVoD service, up from 54 percent in the previous year. Whilst the number of non-pay TV households has been steadily increasing over the years, the number of subscribers to SVoD services has continually grown not only in the United States but also on a global scale.

Share of video households with pay TV and SVoD services in the United States in October 2019 and 2020

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Source

Release date

November 2020

Region

United States

Survey time period

October 2019 and September to October 2020

Number of respondents

2019: 1,115; 2020: 2,000

Age group

18 years and older

Supplementary notes

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