Consumer activism in Belgium 2013

This statistic displays consumer activism among consumers in Belgium in 2013. As of fall 2013, 33 percent of respondents in Belgium reported that they have chosen a product or service from a company or brand because of good experiences they have had with them.

Which of the following things, if any, have you personally done in the last year?

Share of respondents
Recommended a product, service or company to someone44%
Chosen a product or service from a company or brand because of good experiences I have had with them33%
Advised someone against a brand or company32%
Avoided a company or brand because of a bad experience I have had32%
Been asked for advice by family or friends about what to buy29%
Contacted a brand or company to complain about their product(s) or service(s)17%
Avoided a company or brand because I heard or read about someone else's bad experiences17%
Chosen a product or service from a company or brand because I heard or read about someone else's good experiences16%
Shared your views about a company or brand via media/blogs/social media15%
Changed someone's mind about purchasing a brand or company13%
Boycotted a company or brand as a protest because of how they treat the environment7%
Bought a product or service because they support a particular charity or cause7%
Boycotted a company or brand as a protest because of how they treat their workers6%
Boycotted a brand or company as a protest against them avoiding paying tax5%
Bought a brand, product or service because they are endorsed by a celebrity you admire or trust0%
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Source

In cooperation with
Ipsos
Release date

June 2014

Region

Belgium

Survey time period

September 3-17 and October 1-15, 2013

Number of respondents

500+ per wave*

Age group

16-64 years

Method of interview

Online panel

Supplementary notes

* Research was carried out in two waves. The source indicates the survey was conducted with questions put to a total sample of 16,039 adults across 20 countries in September 2013 or to a sample of 16,167 adults in October 2013.

Approximately 1000+ individuals were surveyed in Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Spain, Great Britain and the United States of America, and approximately 500+ individuals were surveyed in Argentina, Belgium, Poland, Russia, Saudi Arabia, South Korea, Sweden and Turkey.

Data has been weighted to the known national populations.

Where results do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of don't knows or not stated responses.

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