Consumer activism in Sweden 2013

Which of the following things, if any, have you personally done in the last year?

by Statista Research Department, last edited Jun 30, 2014
Consumer activism in Sweden 2013 This statistic displays consumer activism among consumers in Sweden in 2013. As of fall 2013, 56 percent of respondents in Sweden reported that they have avoided a company or brand because of a bad experience they have had.
Show more

Which of the following things, if any, have you personally done in the last year?

Loading statistic...
Expand statistic
Share of respondents
Recommended a product, service or company to someone61%
Avoided a company or brand because of a bad experience I have had56%
Chosen a product or service from a company or brand because of good experiences I have had with them51%
Avoided a company or brand because I heard or read about someone else's bad experiences38%
Advised someone against a brand or company36%
Chosen a product or service from a company or brand because I heard or read about someone else's good experiences30%
Been asked for advice by family or friends about what to buy29%
Changed someone's mind about purchasing a brand or company21%
Contacted a brand or company to complain about their product(s) or service(s)21%
Shared your views about a company or brand via media/blogs/social media20%
Boycotted a company or brand as a protest because of how they treat their workers17%
Boycotted a company or brand as a protest because of how they treat the environment14%
Bought a product or service because they support a particular charity or cause13%
Boycotted a brand or company as a protest against them avoiding paying tax5%
Bought a brand, product or service because they are endorsed by a celebrity you admire or trust3%
Share of respondents
Recommended a product, service or company to someone61%
Avoided a company or brand because of a bad experience I have had56%
Chosen a product or service from a company or brand because of good experiences I have had with them51%
Avoided a company or brand because I heard or read about someone else's bad experiences38%
Advised someone against a brand or company36%
Chosen a product or service from a company or brand because I heard or read about someone else's good experiences30%
Been asked for advice by family or friends about what to buy29%
Changed someone's mind about purchasing a brand or company21%
Contacted a brand or company to complain about their product(s) or service(s)21%
Shared your views about a company or brand via media/blogs/social media20%
Boycotted a company or brand as a protest because of how they treat their workers17%
Boycotted a company or brand as a protest because of how they treat the environment14%
Bought a product or service because they support a particular charity or cause13%
Boycotted a brand or company as a protest against them avoiding paying tax5%
Bought a brand, product or service because they are endorsed by a celebrity you admire or trust3%
Download Settings Share
Download started
Please be patient - this may take a moment
by Statista Research Department, last edited Jun 30, 2014
This statistic displays consumer activism among consumers in Sweden in 2013. As of fall 2013, 56 percent of respondents in Sweden reported that they have avoided a company or brand because of a bad experience they have had.
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Online reviews"
  • Overview
  • Product reviews
  • Business reviews
  • Review platforms
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.