Generation X: Grocery shopping attitudes in Great Britain 2014

This statistic shows the attitudes of Generation X consumers towards grocery shopping in Great Britain in 2014. The survey asked shoppers to rate the degree to which they agreed or disagreed with various grocery related topics, such as pricing, promotion, food quality, sourcing, product choice and willingness to pay more. Of respondents, 66 percent said they shop around for the cheapest prices for food and drink.

Attitudes of generation X consumers (31-47) towards grocery shopping in Great Britain in 2014

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Source

Release date

July 2014

Region

United Kingdom (Great Britain)

Survey time period

May 6 to 14, 2014

Number of respondents

1,451 respondents

Age group

48-60 years

Special properties

Generation X (45%) Main/joint household shoppers

Method of interview

Online survey

Supplementary notes

Survey respondents were asked "thinking about shopping for groceries, please rate the degree to which you agree/disagree with the following statements". Results show percentage of agree responses.

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