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Nigeria digital ad revenue growth 2015-2023, by device

The timeline presents the year-on-year internet advertising revenue growth in Nigeria from 2015 to 2018, with a forecast until 2023, broken down by device. According to the calculations, mobile advertising revenue in Nigeria increased by 38.8 percent in 2018 compared to the previous year. In 2023, it is expected that mobile ad revenue growth will slow down to 13.2 percent. The total internet advertising revenue is expected to reach 133 million U.S. dollars in 2023.

Year-on-year internet advertising revenue growth in Nigeria from 2015 to 2023, by device

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Release date

October 2019



Survey time period

2014 to 2018

Supplementary notes

* Forecast.
Figures for periods prior to 2012 come from previous reporting.

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