The timeline shows the share of digital in total advertising spending in the Southeast Asia in 2015 and 2016, as well as a forecast until 2020. In 2019, an estimated 22.8 percent of the total ad spend in Southeast Asia will be digital.
Share of digital in total advertising spending in Southeast Asia from 2015 to 2020
(in billion U.S. dollars)
includes advertising that appears on desktop and laptop computers as well as mobile phones,tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising
Supplementary notes
* Forecast.
Includes Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam
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ExchangeWire. (February 8, 2017). Share of digital in total advertising spending in Southeast Asia from 2015 to 2020 (in billion U.S. dollars) [Graph]. In Statista. Retrieved August 18, 2022, from https://www.statista.com/statistics/694144/southeast-asia-digital-ad-spend-share/
ExchangeWire. "Share of digital in total advertising spending in Southeast Asia from 2015 to 2020 (in billion U.S. dollars)." Chart. February 8, 2017. Statista. Accessed August 18, 2022. https://www.statista.com/statistics/694144/southeast-asia-digital-ad-spend-share/
ExchangeWire. (2017). Share of digital in total advertising spending in Southeast Asia from 2015 to 2020 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: August 18, 2022. https://www.statista.com/statistics/694144/southeast-asia-digital-ad-spend-share/
ExchangeWire. "Share of Digital in Total Advertising Spending in Southeast Asia from 2015 to 2020 (in Billion U.S. Dollars)." Statista, Statista Inc., 8 Feb 2017, https://www.statista.com/statistics/694144/southeast-asia-digital-ad-spend-share/
ExchangeWire, Share of digital in total advertising spending in Southeast Asia from 2015 to 2020 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/694144/southeast-asia-digital-ad-spend-share/ (last visited August 18, 2022)
