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Southeast Asia: digital advertising expenditure share 2015-2020

Published by Statista Research Department, Mar 29, 2021
The timeline shows the share of digital in total advertising spending in the Southeast Asia in 2015 and 2016, as well as a forecast until 2020. In 2019, an estimated 22.8 percent of the total ad spend in Southeast Asia will be digital.

Share of digital in total advertising spending in Southeast Asia from 2015 to 2020 (in billion U.S. dollars)

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Sources

Release date

February 2017

Region

Asia

Survey time period

2015 and 2016

Special properties

includes advertising that appears on desktop and laptop computers as well as mobile phones,tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising

Supplementary notes

* Forecast.

Includes Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam

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