Canada: time spent on pre-purchase product research 2015

This statistic shows how much time consumers in Canada spent on researching a product before purchasing it in 2015. During the survey period it was found that 12 percent of Canadian respondents started collecting information days before the purchase.

When did you start collecting information or gathering input to inform your purchase?

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Sources

Release date

June 2016

Region

Canada

Survey time period

January to March 2014; January to March 2015

Number of respondents

6,071 respondents

Age group

16 years and older

Special properties

internet users who recently made a purchase

Method of interview

Online panel

Supplementary notes

The source adds the following information: "Answers may not sum to 100% due to rounding, no answers, don't knows."

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