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Bulgaria: purchase decision factors 2015

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Bulgaria: purchase decision factors 2015

This statistic shows a ranking of purchase decision factors according to consumers in Bulgaria in 2015. During the survey period it was found that 28 percent of Bulgarian consumers had recently bought a product based on an urgent need.

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This statistic shows a ranking of purchase decision factors according to consumers in Bulgaria in 2015. During the survey period it was found that 28 percent of Bulgarian consumers had recently bought a product based on an urgent need.

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Release date: June 2015

Region: Bulgaria
Survey time period: January to March 2014, January to March 2015
Number of respondents: 6,105 respondents
Age group: 16 years and older
Special properties: internet users who recently made a purchase
Method of interview: Online panel
Supplementary notes: The original survey question was phrased by the source as follows: "Which of the following apply to / were factors in your purchase decision? It was ..."

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