Organic installs per paid Android mobile app install worldwide as of August 2014, by app category

Android apps: organic installs per paid installs 2014 This statistic presents the number of organic installs per paid Android mobile app install worldwide as of August 2014, sorted by app category. During the survey period it was found that for every paid adventure app install, an average of 3.6 organic installs were recorded for the same app. The app category with the highest rate of organic installs per paid app installs were transportation apps.
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Number of organic installs per paid installs
Transportation16.6
Racing13.3
Word7.2
Music and audio6.1
Casual5.4
Adventure3.6
Casino2.1
Business1.6
Travel and local1.6
Arcade1.5
Card1.4
Shopping1.4
Strategy1
Tools0.6
Personalization0.2
Number of organic installs per paid installs
Transportation16.6
Racing13.3
Word7.2
Music and audio6.1
Casual5.4
Adventure3.6
Casino2.1
Business1.6
Travel and local1.6
Arcade1.5
Card1.4
Shopping1.4
Strategy1
Tools0.6
Personalization0.2

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Description Source More information
This statistic presents the number of organic installs per paid Android mobile app install worldwide as of August 2014, sorted by app category. During the survey period it was found that for every paid adventure app install, an average of 3.6 organic installs were recorded for the same app. The app category with the highest rate of organic installs per paid app installs were transportation apps.
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Release date
December 2014
Region
Worldwide
Survey time period
August 2014
Supplementary notes
Includes categories with correlation greater than 0.4 and p-values less than 0.05 only, therefore categories are not the same for Android and iOS.

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