iOS apps: organic installs per paid installs 2014

This statistic presents the number of organic installs per paid iOS mobile app install worldwide as of August 2014, sorted by app category. During the survey period it was found that for every paid lifestyle app install, an average of 5.2 organic installs were recorded for the same app. The app category with the highest rate of organic installs per paid app installs were gaming apps.

Organic installs per paid iOS mobile app install worldwide as of August 2014, by app category

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Sources

Release date

December 2014

Region

Worldwide

Survey time period

August 2014

Supplementary notes

Includes categories with correlation greater than 0.4 and p-values less than 0.05 only, therefore categories are not the same for Android and iOS.

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Statistics on "Mobile app usage"

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