Organic installs per paid iOS mobile app install worldwide as of August 2014, by app category

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Number of organic installs per paid installs
Games5.4
Lifestyle5.2
Social networking4.8
Utilities3.9
Sports1.5
Entertainment0.9

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Description Source More information
This statistic presents the number of organic installs per paid iOS mobile app install worldwide as of August 2014, sorted by app category. During the survey period it was found that for every paid lifestyle app install, an average of 5.2 organic installs were recorded for the same app. The app category with the highest rate of organic installs per paid app installs were gaming apps.
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Release date
December 2014
Region
World
Survey time period
August 2014
Supplementary notes
Includes categories with correlation greater than 0.4 and p-values less than 0.05 only, therefore categories are not the same for Android and iOS.

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