This statistic shows how many brands consumers in Italy considered before making a purchase in 2015. During the survey period it was found that 24 percent of Italian respondents researched two different brands before making their purchase decision.
Italy: pre-purchase brand consideration 2015
How many brands did you consider before your purchase?
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Further related statistics
Google. (June 10, 2015). How many brands did you consider before your purchase? [Graph]. In Statista. Retrieved December 13, 2019, from https://www.statista.com/statistics/374492/pre-purchase-brand-consideration-italy/
Google. "How many brands did you consider before your purchase?." Chart. June 10, 2015. Statista. Accessed December 13, 2019. https://www.statista.com/statistics/374492/pre-purchase-brand-consideration-italy/
Google. (2015). How many brands did you consider before your purchase?. Statista. Statista Inc.. Accessed: December 13, 2019. https://www.statista.com/statistics/374492/pre-purchase-brand-consideration-italy/
Google. "How Many Brands Did You Consider before Your Purchase?." Statista, Statista Inc., 10 Jun 2015, https://www.statista.com/statistics/374492/pre-purchase-brand-consideration-italy/
Google, How many brands did you consider before your purchase? Statista, https://www.statista.com/statistics/374492/pre-purchase-brand-consideration-italy/ (last visited December 13, 2019)