This statistic shows how many brands consumers in Italy considered before making a purchase in 2015. During the survey period it was found that 24 percent of Italian respondents researched two different brands before making their purchase decision.
How many brands did you consider before your purchase?
The original survey question was phrased by the source as follows: "How many brands [films, insurance companies, hotels...] did you consider before your purchase?" The source adds the following information: "Answers may not sum to 100% due to rounding, no answers, don't knows."
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Google. (June 10, 2015). How many brands did you consider before your purchase? [Graph]. In Statista. Retrieved October 07, 2024, from https://www.statista.com/statistics/374492/pre-purchase-brand-consideration-italy/
Google. "How many brands did you consider before your purchase?." Chart. June 10, 2015. Statista. Accessed October 07, 2024. https://www.statista.com/statistics/374492/pre-purchase-brand-consideration-italy/
Google. (2015). How many brands did you consider before your purchase?. Statista. Statista Inc.. Accessed: October 07, 2024. https://www.statista.com/statistics/374492/pre-purchase-brand-consideration-italy/
Google. "How Many Brands Did You Consider before Your Purchase?." Statista, Statista Inc., 10 Jun 2015, https://www.statista.com/statistics/374492/pre-purchase-brand-consideration-italy/
Google, How many brands did you consider before your purchase? Statista, https://www.statista.com/statistics/374492/pre-purchase-brand-consideration-italy/ (last visited October 07, 2024)
How many brands did you consider before your purchase? [Graph], Google, June 10, 2015. [Online]. Available: https://www.statista.com/statistics/374492/pre-purchase-brand-consideration-italy/