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United Kingdom: pre-purchase brand consideration 2015
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United Kingdom: pre-purchase brand consideration 2015
How many brands did you consider before your purchase?
This statistic shows how many brands consumers in the United Kingdom considered before making a purchase in 2015. During the survey period it was found that 18 percent of UK respondents researched two different brands before making their purchase decision.
How many brands did you consider before your purchase?
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About this statistic
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Description
Source
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- Release date
- June 2015
- Region
- United Kingdom
- Survey time period
- January to March 2014; January to March 2015
- Number of respondents
- 6,199 respondents
- Age group
- 16 years and older
- Special properties
- internet users who recently made a purchase
- Method of interview
- Online panel
- Supplementary notes
-
The original survey question was phrased by the source as follows: "How many brands [films, insurance companies, hotels...] did you consider before your purchase?"
The source adds the following information: "Answers may not sum to 100% due to rounding, no answers, don't knows."
Source
- Show sources information
- Show publisher information
- Release date
- June 2015
More information
- Region
- United Kingdom
- Survey time period
- January to March 2014; January to March 2015
- Number of respondents
- 6,199 respondents
- Age group
- 16 years and older
- Special properties
- internet users who recently made a purchase
- Method of interview
- Online panel
- Supplementary notes
-
The original survey question was phrased by the source as follows: "How many brands [films, insurance companies, hotels...] did you consider before your purchase?"
The source adds the following information: "Answers may not sum to 100% due to rounding, no answers, don't knows."
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