Advertising spending in Latin America in 2017, by country & platform

The graph shows a forecast of advertising spending in select countries in Latin America in 2017, broken down by platform. The source projected that digital ad spend in the Brazil would reach 3.6 billion U.S. dollars in 2017; total Brazilian ad market was expected to generate 15.77 billion U.S. dollars in revenues. The entire Latin American ad market is expected to grow 8.9 percent in 2017 and generate nearly 37 billion U.S. in ad revenues.

Advertising spending in select countries in Latin America 2017, by platform

BrazilMexicoArgentinaColombiaChilePeru
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Source

Release date

October 2016

Region

Central and South America, Mexico

Survey time period

September 2016

Special properties

forecast

Supplementary notes

* Digital includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising.
Mobile includes display (banners, video and rich media) and search; excludes SMS, MMS and P2P messaging-based advertising; includes ad spending on tablets.

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