Digital share of advertising spending in Switzerland 2008-2015

This statistic illustrates the share of advertising spending in Switzerland spent on digital or online advertising from 2008 to 2013, with a forecast to 2015. In 2010, digital ads accounted for 3.7 percent of advertising expenditure. As of 2015, digital will account for 3.6 percent of advertising spending in Switzerland.

Digital advertising share of advertising spending in Switzerland from 2008 to 2015

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Sources

Release date

November 2014

Region

Switzerland

Survey time period

2008 to November 2014

Supplementary notes

* Forecast
** At current prices.
Figures are after (net) negotiated discounts.
Agency commission has been deducted from the figures.
The figures do not include production costs.

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