Programmatic buying share of display advertising spending in France 2011-2018

Published by Valentina Dencheva, Feb 13, 2023
This statistic represents the share of programmatic advertising expenditures among total display advertising investment in France from 2011 to 2017. Programmatic buying represented five percent of display advertising spending in 2011. This share rose to more than 60 percent in 2017.

Share of programmatic expenditure among total display advertising investment in France from 2011 to 2018

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Release date

January 2018

Region

France

Survey time period

2011 to 2018

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Overview

6

Traditional Media

4

Digital Media

5

Leading Markets

8

Leading Advertisers

5

Further related statistics

9

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Topics

Programmatic advertising in the United StatesAdvertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UKDigital advertising formats in the U.S.
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