Asia: digital buyer social media brand promotion 2014

This statistic presents the social media sites most likely to be used to promote brands or products according to digital buyers in Asia. As of October 2014 it was found that 49 percent of customers satisfied with a brand or purchase were likely to use Facebook to promote said brand or product. WeChat was ranked second with a 27 percent usage rate.

Social media sites most likely to be used to promote brands or products according to digital buyers in Asia as of October 2014

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Sources

Release date

March 2015

Region

Asia

Survey time period

August to October 2014

Number of respondents

Asia n = 2,756

Special properties

Shoppers who are likely to promote a brand/product when satisfied with a purchase

Method of interview

Online survey

Supplementary notes

China n = 808; Hong Kong n = 557; Japan n 191; Singapore n = 634; South Korea n = 566

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Statistics on "Brands on social media"

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