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Main motives for consumers to write product reviews 2014

The statistic present information on the leading factors motivating social media users worldwide to write product reviews in 2014. According to the source, 71 percent of respondents said they would write a product review driven by a negative experience with a brand; 93 percent would do the same lead by a positive experience with a brand.

Leading factors motiviating to write a product review according to social media users worldwide in 2014

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Release date

January 2015



Survey time period

October and November 2014

Number of respondents

24,367 respondents

Special properties

Social media users

Method of interview

Online survey

Supplementary notes

Smiley360 community is an online community for consumers to experience brands and share their product feedback.

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