Time spent reading ad e-mails in the U.S. Q2 2015, by device type

The statistic shows the length of time spent on average reading advertising e-mail by consumers in the United States in the second quarter of 2015, broken down by device type. According to the source, 57.1 percent of Kindle Fire users on average spent 15 second or more reading advertising e-mails.

Length of time spent reading advertising e-mails by consumers in the United States in the 2nd quarter 2015, by device type

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Release date

August 2015


United States

Survey time period

Q2 2015

Special properties

based on 1.23 million B2C e-mails sent by Movable Ink's customers

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Statistics on "E-mail usage in the United States"

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