As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just two hours and 16 minutes.
Global social media usage
Currently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends.
Global impact of social media
Social media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.
Daily time spent on social networking by internet users worldwide from 2012 to 2024
(in minutes)
Original question: Roughly how many hours do you spend engaging with/connected to social networks or services during a typical day? Figures were converted to minutes. Data regarding 2012 to 2013 from previous publications
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We Are Social, & DataReportal, & Hootsuite. (February 22, 2024). Daily time spent on social networking by internet users worldwide from 2012 to 2024 (in minutes) [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/?utm_campaign=Generation%20Genderless&utm_medium=email&utm_source=Revue%20newsletter
We Are Social, und DataReportal, und Hootsuite. "Daily time spent on social networking by internet users worldwide from 2012 to 2024 (in minutes)." Chart. February 22, 2024. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/?utm_campaign=Generation%20Genderless&utm_medium=email&utm_source=Revue%20newsletter
We Are Social, DataReportal, Hootsuite. (2024). Daily time spent on social networking by internet users worldwide from 2012 to 2024 (in minutes). Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/?utm_campaign=Generation%20Genderless&utm_medium=email&utm_source=Revue%20newsletter
We Are Social, and DataReportal, and Hootsuite. "Daily Time Spent on Social Networking by Internet Users Worldwide from 2012 to 2024 (in Minutes)." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/?utm_campaign=Generation%20Genderless&utm_medium=email&utm_source=Revue%20newsletter
We Are Social & DataReportal & Hootsuite, Daily time spent on social networking by internet users worldwide from 2012 to 2024 (in minutes) Statista, https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/?utm_campaign=Generation%20Genderless&utm_medium=email&utm_source=Revue%20newsletter (last visited September 19, 2024)
Daily time spent on social networking by internet users worldwide from 2012 to 2024 (in minutes) [Graph], We Are Social, & DataReportal, & Hootsuite, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/?utm_campaign=Generation%20Genderless&utm_medium=email&utm_source=Revue%20newsletter