Revenue of the social media advertising industry in the U.S. 2018-2027

Published by Statista Research Department, Aug 30, 2023
The ad spending in the 'Social Media Advertising' segment of the digital advertising market in the United States was forecast to continuously increase between 2023 and 2027 by in total 13 billion U.S. dollars (+17.97 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 85.31 billion U.S. dollars and therefore a new peak in 2027. Notably, the ad spending of the 'Social Media Advertising' segment of the digital advertising market was continuously increasing over the past years.

Find other key market indicators concerning the average ad spending per internet user (ARPU) and revenue growth.

Revenue of the social media advertising market in the United States from 2018 to 2027 (in billion U.S. dollars)

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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

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