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Global social media brand audience on selected networks 2015

Published by Statista Research Department, Sep 30, 2015
This statistic presents the distribution of global active social media users who follow brands on social media as of September 2015. During the survey period, 53 percent of respondents stated they used Instagram for following brands.

Share of global active social media users who follow brands on social media as of September 2015

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Source

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Release date

September 2015

Region

Worldwide

Survey time period

September 30, 2015

Age group

16-64 years

Special properties

active social media users

Supplementary notes

Original question: Which of the following type of people or organizations do you prefer to follow online via social media service (i.e. Facebook, Twitter, etc)? Brands you like

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Overview

4

Leading platforms

6

Social media activities

4

Demographics preferences

4

Mobile social

7

Facebook

8

Instagram

7

Social media advertising

7

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