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Most resonant ad messages in Asia Pacific 2015
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Most resonant ad messages in Asia Pacific 2015
Most resonant advertising message types in the Asia Pacific region in 1st quarter 2015
by Statista Research Department,
last edited
Sep 30, 2015
The statistic shows most resonant advertising message types in the Asia Pacific region in the first quarter of 2015. It was found that ads based on real-life situations were most likely to resonate with consumers from this region, with 45 percent of respondents stating they found such ads appealing.
Most resonant advertising message types in the Asia Pacific region in 1st quarter 2015
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Description
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More information
by Statista Research Department,
last edited
Sep 30, 2015
The statistic shows most resonant advertising message types in the Asia Pacific region in the first quarter of 2015. It was found that ads based on real-life situations were most likely to resonate with consumers from this region, with 45 percent of respondents stating they found such ads appealing.
- Show sources information
- Show publisher information
- Release date
- September 2015
- Region
- APAC
- Survey time period
- February 23 to March 13, 2015
- Number of respondents
- n > 30,000*
- Special properties
- based on the online population
- Method of interview
- Online survey
- Supplementary notes
- * Nielsen surveyed more than 30,000 respondents from 60 countries. A separate number of respondents for the Asia Pacific region was not provided.
Source
- Show sources information
- Show publisher information
- Release date
- September 2015
More information
- Region
- APAC
- Survey time period
- February 23 to March 13, 2015
- Number of respondents
- n > 30,000*
- Special properties
- based on the online population
- Method of interview
- Online survey
- Supplementary notes
- * Nielsen surveyed more than 30,000 respondents from 60 countries. A separate number of respondents for the Asia Pacific region was not provided.
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- Distribution of digital video ad views in the United States from 1st quarter 2016 to 4th quarter 2018, by content length
- Consumer favorability towards selected types of ads in the United States as of September 2017
- Desktop display advertising viewability rates in selected countries worldwide in 2nd quarter 2017
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- Number of food/beverage advertisements viewed by children in the United States in 2016, by product type
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- Level of trust in advertising according to consumers in the United States in 2014 and 2017
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- Share of consumers who disabled their adblocker in order to view content in the United States as of September 2017
- Leading types of ads perceived as entertaining by consumers in the United States as of September 2017
- Share of consumers who found TV advertising to be helpful in the United States as of May 2017
- Share of consumers who found radio advertising to be helpful in the United States as of May 2017
- Share of consumers who found advertising in printed daily newspapers to be helpful in the United States as of May 2017
- Share of consumers who found advertising in printed magazines and periodicals to be helpful in the United States as of May 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017
- Leading locations where consumers found local advertising helpful in the United States as of May 2017
- Share of consumers willing to pay more for a service if it does not have ads in the United States as of September 2017
- Share of consumers who felt annoyed by TV advertising in the United States as of May 2017
- Share of consumers who felt annoyed by radio advertising in the United States as of May 2017
- Share of consumers who felt annoyed by advertising in printed daily newspapers in the United States as of May 2017
- Share of consumers who felt annoyed by advertising in printed magazines and periodicals in the United States as of May 2017
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017
- Frequency of purchasing items suggested by online stores in the United States as of May 2017
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017
- Share of consumers who are influenced by internet advertising to purchase products from selected verticals in the United States as of January 2017
- Consumer actions taken after seeing poster advertisements in the United States as of November 2016
- Leading actions taken after hearing an ad/sponsorship in a podcast by podcast listeners in the United States as of August 2016
- Frequency with which Millennials and non-Millennials felt influenced by e-mail ads to make purchases in the United States as of August 2016
- Brands best perceived by LGBT consumers in the United States in 2017
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- Leading ways LGBT consumers engage with advertising in the United States as of May 2017
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- Visibility of targeted ads according to consumers in the United States as of April 2017, by ethnicity
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- Most important elements of ads according to 3rd generation Hispanics in the United States as of October 2016
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