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Most resonant ad messages in Asia Pacific 2015
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Most resonant ad messages in Asia Pacific 2015
Most resonant advertising message types in the Asia Pacific region in 1st quarter 2015
The statistic shows most resonant advertising message types in the Asia Pacific region in the first quarter of 2015. It was found that ads based on real-life situations were most likely to resonate with consumers from this region, with 45 percent of respondents stating they found such ads appealing.
Most resonant advertising message types in the Asia Pacific region in 1st quarter 2015
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Description
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The statistic shows most resonant advertising message types in the Asia Pacific region in the first quarter of 2015. It was found that ads based on real-life situations were most likely to resonate with consumers from this region, with 45 percent of respondents stating they found such ads appealing.
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- Release date
- September 2015
- Region
- APAC
- Survey time period
- February 23 to March 13, 2015
- Number of respondents
- n > 30,000*
- Special properties
- based on the online population
- Method of interview
- Online survey
- Supplementary notes
- * Nielsen surveyed more than 30,000 respondents from 60 countries. A separate number of respondents for the Asia Pacific region was not provided.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- September 2015
More information
- Region
- APAC
- Survey time period
- February 23 to March 13, 2015
- Number of respondents
- n > 30,000*
- Special properties
- based on the online population
- Method of interview
- Online survey
- Supplementary notes
- * Nielsen surveyed more than 30,000 respondents from 60 countries. A separate number of respondents for the Asia Pacific region was not provided.
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Advertising in Asia Pacific
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Everything On "Advertising in Asia Pacific" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Advertising in Asia Pacific"
- Overview
The most important statistics
- Advertising spending in the Asia Pacific region from 2015 to 2020 (in billion U.S. dollars)Advertising spending in Asia Pacific 2015-2020
- Change in advertising spending in the Asia Pacific region from 2014 to 2020Ad spend growth in Asia Pacific 2014-2020
- Distribution of advertising spending in the Asia Pacific region in 2018, by mediumAd spend distribution APAC 2018, by medium
- Internet advertising spending in the Asia Pacific region from 2010 to 2021 (in billion U.S. dollars)Internet ad spending APAC 2010-2021
- TV advertising spending in the Asia-Pacific region in 2015 and 2020 (in billion U.S. dollars)TV ad spend in Asia-Pacific 2015-2020
- Most resonant advertising message types in select countries in Asia in 1st quarter 2015Most resonant ad messages in Asia 2015, by country
- Most resonant advertising message types in the Asia Pacific region in 1st quarter 2015Most resonant ad messages in Asia Pacific 2015
- Advertising spending in the world's largest ad markets in 2018 (in billion U.S. dollars)Advertising spending in the world's largest ad markets 2018
- China
The most important statistics
- Advertising spending in China from 2015 to 2020 (in billion U.S. dollars)Advertising spending in China 2015-2020
- Distribution of advertising spending in China in 2018, by medium*Distribution of ad spend in China 2018, by medium
- TV advertising revenue in China from 2010 to 2019 (in billion U.S. dollars)China: TV ad revenue 2010-2019
- Internet advertising spending in China in 2016 and 2020 (in billion U.S. dollars)Internet ad spend in China 2016-2020
- Digital advertising revenue in China from 2015 to 2021, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in China 2015-2021, by format
- Market volume of mobile advertising in China from 2013 to 2020 (in billion yuan)Total revenue of the mobile advertising market in China 2013-2020
- Distribution of mobile advertising revenue in China from 2016 to 2019, by companyMobile ad revenue in China 2016-2019, by company
- Japan
The most important statistics
- Advertising spending in Japan from 2015 to 2020 (in billion U.S. dollars)Advertising spending in Japan 2015-2020
- Distribution of advertising expenditure in Japan in 2018, by mediumAd expenditure in Japan 2018, by medium
- Television advertising expenditure in Japan in 2016 and 2020 (in billion U.S. dollars)TV advertising spending in Japan 2016-2020
- Internet advertising spending in Japan in 2011, 2016 and 2020 (in billion U.S. dollars)Internet ad spend in Japan 2011-2020
- Digital advertising revenue in Japan from 2015 to 2021, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in Japan 2015-2021, by format
- Mobile internet advertising spending in Japan from 2015 to 2020 (in billion U.S. dollars) Mobile ad spend in Japan 2015-2020
- Singapore
The most important statistics
- Advertising expenditure in Singapore from 2010 to 2018 (in billion U.S. dollars)Advertising spending in Singapore 2010-2018
- Advertising expenditure in Singapore from 2010 to 2018, by medium (in million U.S. dollars)Advertising spending in Singapore 2010-2018, by medium
- Advertising revenue in Singapore in 2017, by medium (in million U.S. dollars)Advertising revenue Singapore 2017, by medium
- Forecasted advertising revenue in Singapore in 2022, by medium (in million U.S. dollars)Forecasted advertising revenue Singapore 2022, by medium
- Digital advertising expenditure share of total media ad spending in Singapore from 2015 to 2020Digital advertising spending share of total media ad spending in Singapore 2015-2020
- South Korea
The most important statistics
- Advertising spending in South Korea from 2015 to 2020 (in billion U.S. dollars)Advertising spending in South Korea 2015-2020
- Annual revenue of the advertising industry in South Korea in from 2013 to 2016, by medium (in trillion South Korean won)Revenue of the advertising industry in South Korea 2013-2016 by medium
- Digital advertising spending in South Korea from 2015 to 2020 (in billion U.S. dollars) South Korea: digital ad spend 2015-2020
- Smart advertising revenue in South Korea from 2016 to 2018, by format (in billion South Korean won)Smart ad revenue in South Korea 2016-2018, by format
- Internet advertising revenue in South Korea from 2016 to 2019, by format (in trillion South Korean won)Internet ad revenue in South Korea 2016-2019, by format
- Australia
The most important statistics
- Advertising spending in Australia from 2015 to 2020 (in billion U.S. dollars)Advertising spending in Australia 2015-2020
- Change in advertising spending in Australia from 2015 to 2020Advertising spending growth in Australia 2015-2020
- Distribution of advertising expenditure in Australia in 2016, by mediumAdvertising spending in Australia 2016, by medium
- Change in advertising spending in Australia in December 2018, by mediumAd spend growth in Australia 2018, by medium
- Digital advertising spending in Australia from 2008 to 2016 (in billion Australian dollars) Australia: digital ad spend 2008-2016
- Mobile internet advertising spending in Australia from 2015 to 2020 (in billion U.S. dollars)Mobile ad spend in Australia 2015-2020
- Leading advertising media influencing buying decisions among consumers in Australia as of March 2017Most influential advertising media in Australia 2017
- New Zealand
The most important statistics
- Advertising revenue in New Zealand in 2015 and 2017 (in million New Zealand dollars)Advertising revenue in New Zealand 2015-2017
- Advertising revenue in New Zealand from 2015 to 2016, by media segment (in million New Zealand dollars)Advertising revenue in New Zealand 2015-2017, by media segment
- Digital advertising spending in New Zealand from 2007 to 2016 (in million New Zealand dollars)Digital ad spend in New Zealand 2007-2016
- Distribution of digital advertising spending in New Zealand in 2016, by formatNew Zealand: digital ad spend format market shares 2016
- Mobile advertising spending in New Zealand from 2013 to 2016 (in million New Zealand dollars)Mobile ad spend in New Zealand 2013-2016
- Leading advertisers in New Zealand in 2017, by advertising spending (in million New Zealand dollars)Leading advertisers in New Zealand 2017
- Other markets
The most important statistics
- Advertising spending in Vietnam from 2004 to 2018 (in million U.S. dollars)Advertising spending in Vietnam 2004-2018
- Advertising spending in Vietnam from 2004 to 2018, by medium (in million U.S. dollars)Advertising spending in Vietnam 2004-2018, by medium
- To what extent do you trust the following forms of advertising/recommendation?Consumer trust in different types of advertising in Vietnam in Q2 2013
- Advertising spending in Indonesia from 2015 to 2020 (in billion U.S. dollars)Advertising spending in Indonesia 2015-2020
- Advertising expenditure in Indonesia from 2008 to 2015, by medium (in million U.S. dollars)Advertising spending in Indonesia 2008-2015, by medium
- To what extend do you trust the following forms of advertising/recommendation?Consumer trust in different types of advertising in Indonesia in Q2 2013
- Advertising expenditure in Malaysia from 2010 to 2018, by medium (in million U.S. dollars)Advertising spending in Malaysia 2010-2018, by medium
- To what extent do you trust the following forms of advertising/recommendation?Consumer trust in different types of advertising in Malaysia in Q2 2013
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Most resonant ad messages in North America 2015
- Most resonant ad messages in Europe 2015
- Most resonant ad messages in Africa/Middle East 2015
- Most resonant ad messages in Latin America 2015
- Experienced impact of advertising on purchases in Norway 2018, by channel
- Leading information sources in Mexico 2016
- U.S. retail apparel: e-mail conversions 2015, by device type
- Most memorable ads among Hispanic Millennials in the U.S. 2014
- Advertising formats conductive to consumer action in the United Kingdom (UK) 2013
- Most valuable measures of success in video campaigns worldwide 2016
- Most memorable ads among Asian Millennials in the U.S. 2014
- Reasons for not paying attention to online advertising among Gen Z Mexico 2016
- Most memorable ads among African-American Millennials in the U.S. 2014
- Satisfaction levels with mobile ads among marketers in the U.S. 2015
- Relevance of sponsored advertising in social media in Norway 2018, by generation
- Taiwan: ad recall 2015, by channel
- Share of U.S. adults buying from firms using ads to raise sexism issues 2019, by age
- Singapore: ad recall 2015, by channel
- United Kingdom: ad recall 2015, by channel
- Offshore production facilities in Asia-Pacific
Studies
- Advertising consumption and perception
- 2018 Consumer Perspectives on Advertising
- Direct Impact: How TV Drives Outcomes for Direct-Disruptor Brands
- 2017 Consumer Perspectives on Advertising
- Advertising in the United Kingdom (UK)
- TV advertising in the U.S.
- Advertising industry in Spain
- Advertising in Europe
- Advertising in Germany
- 2015 Consumer Perspectives on Advertising
- 2014 Consumer Perspectives on Advertising
- 2016 Consumer Perspectives on Advertising
- 2013 Consumer Perspectives on Advertising
- Advanced TV Trends
- Global Mobile Advertising Revenue 2016
Statistics on "Advertising in Asia Pacific"
- Advertising spending in the Asia Pacific region from 2015 to 2020 (in billion U.S. dollars)
- Change in advertising spending in the Asia Pacific region from 2014 to 2020
- Distribution of advertising spending in the Asia Pacific region in 2018, by medium
- Internet advertising spending in the Asia Pacific region from 2010 to 2021 (in billion U.S. dollars)
- TV advertising spending in the Asia-Pacific region in 2015 and 2020 (in billion U.S. dollars)
- Most resonant advertising message types in select countries in Asia in 1st quarter 2015
- Most resonant advertising message types in the Asia Pacific region in 1st quarter 2015
- Advertising spending in the world's largest ad markets in 2018 (in billion U.S. dollars)
- Change in advertising revenue in selected countries in the Asia Pacific region in 2016
- Share of advertising spending in gross domestic product in selected countries in the Asia Pacific region in 2018
- Advertising spending in China from 2015 to 2020 (in billion U.S. dollars)
- Distribution of advertising spending in China in 2018, by medium*
- TV advertising revenue in China from 2010 to 2019 (in billion U.S. dollars)
- Internet advertising spending in China in 2016 and 2020 (in billion U.S. dollars)
- Digital advertising revenue in China from 2015 to 2021, by format (in million U.S. dollars)
- Market volume of mobile advertising in China from 2013 to 2020 (in billion yuan)
- Distribution of mobile advertising revenue in China from 2016 to 2019, by company
- Advertising spending in Japan from 2015 to 2020 (in billion U.S. dollars)
- Distribution of advertising expenditure in Japan in 2018, by medium
- Television advertising expenditure in Japan in 2016 and 2020 (in billion U.S. dollars)
- Internet advertising spending in Japan in 2011, 2016 and 2020 (in billion U.S. dollars)
- Digital advertising revenue in Japan from 2015 to 2021, by format (in million U.S. dollars)
- Mobile internet advertising spending in Japan from 2015 to 2020 (in billion U.S. dollars)
- Advertising expenditure in Singapore from 2010 to 2018 (in billion U.S. dollars)
- Advertising expenditure in Singapore from 2010 to 2018, by medium (in million U.S. dollars)
- Advertising revenue in Singapore in 2017, by medium (in million U.S. dollars)
- Forecasted advertising revenue in Singapore in 2022, by medium (in million U.S. dollars)
- Digital advertising expenditure share of total media ad spending in Singapore from 2015 to 2020
- Advertising spending in South Korea from 2015 to 2020 (in billion U.S. dollars)
- Annual revenue of the advertising industry in South Korea in from 2013 to 2016, by medium (in trillion South Korean won)
- Digital advertising spending in South Korea from 2015 to 2020 (in billion U.S. dollars)
- Smart advertising revenue in South Korea from 2016 to 2018, by format (in billion South Korean won)
- Internet advertising revenue in South Korea from 2016 to 2019, by format (in trillion South Korean won)
- Advertising spending in Australia from 2015 to 2020 (in billion U.S. dollars)
- Change in advertising spending in Australia from 2015 to 2020
- Distribution of advertising expenditure in Australia in 2016, by medium
- Change in advertising spending in Australia in December 2018, by medium
- Digital advertising spending in Australia from 2008 to 2016 (in billion Australian dollars)
- Mobile internet advertising spending in Australia from 2015 to 2020 (in billion U.S. dollars)
- Leading advertising media influencing buying decisions among consumers in Australia as of March 2017
- Advertising revenue in New Zealand in 2015 and 2017 (in million New Zealand dollars)
- Advertising revenue in New Zealand from 2015 to 2016, by media segment (in million New Zealand dollars)
- Digital advertising spending in New Zealand from 2007 to 2016 (in million New Zealand dollars)
- Distribution of digital advertising spending in New Zealand in 2016, by format
- Mobile advertising spending in New Zealand from 2013 to 2016 (in million New Zealand dollars)
- Leading advertisers in New Zealand in 2017, by advertising spending (in million New Zealand dollars)
- Advertising spending in Vietnam from 2004 to 2018 (in million U.S. dollars)
- Advertising spending in Vietnam from 2004 to 2018, by medium (in million U.S. dollars)
- To what extent do you trust the following forms of advertising/recommendation?
- Advertising spending in Indonesia from 2015 to 2020 (in billion U.S. dollars)
- Advertising expenditure in Indonesia from 2008 to 2015, by medium (in million U.S. dollars)
- To what extend do you trust the following forms of advertising/recommendation?
- Advertising expenditure in Malaysia from 2010 to 2018, by medium (in million U.S. dollars)
- To what extent do you trust the following forms of advertising/recommendation?
- Advertising expenditure in the United Arab Emirates from 2004 to 2018, by medium (in million U.S. dollars)
- Advertising expenditure in Saudi Arabia from 2010 to 2018, by medium (in million U.S. dollars)
- To what extent do you trust the following forms of advertising/recommendation?
- Distribution of advertising spending in Hong Kong in 2nd quarter 2016, by media
- Most resonant advertising message types in North America in 1st quarter 2015
- Most resonant advertising message types in Europe in 1st quarter 2015
- Most resonant advertising message types in Africa and the Middle East in 1st quarter 2015
- Most resonant advertising message types in Latin America in 1st quarter 2015
- Experienced impact of advertising on purchases in Norway in 2018, by channel
- Leading information sources in Mexico in 2016
- Distribution of advertising e-mail conversions in the retail apparel sector in the United States in 2015, by device type
- Most memorable ads among Hispanic Millennials in the United States in 2014
- Advertising formats conductive to consumer action in the United Kingdom (UK) in 2013
- What do you feel are the most valuable measures of success in video campaigns?
- Most memorable ads among Asian Millennials in the United States in 2014
- Why don't you pay attention to online advertising?
- Most memorable ads among African-American Millennials in the United States in 2014
- Are you satisfied with the results of your mobile advertising activities?
- To what extend do you feel that sponsored advertising in social media is relevant?
- Where do you remember seeing/hearing advertising for this product/offer first?
- Share of adults willing to purchase products from companies using advertising to raise issues of sexism in the United States as of April 2019, by age group
- Where do you remember seeing/hearing advertising for this product/offer first?
- Where do you remember seeing/hearing advertising for this product/offer first?
- Number of offshore production facilities in the Asia-Pacific region, by country 2009
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