Most resonant ad messages in North America 2015

The statistic shows most resonant advertising message types in North America in the first quarter of 2015. It was found that humorous ads were most likely to resonate with consumers from this region, with 50 percent of respondents stating they found such ads appealing.

Most resonant advertising message types in North America in 1st quarter 2015

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Release date

September 2015


North America

Survey time period

February 23 to March 13, 2015

Number of respondents

n > 30,000*

Special properties

based on the online population

Method of interview

Online survey

Supplementary notes

* Nielsen surveyed more than 30,000 respondents from 60 countries. A separate number of respondents for North America was not provided.

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Statistics on "Advertising consumption and perception"

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