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Instagram: global brand adoption rate 2016, by category
Instagram: global brand adoption rate 2016, by category
Share of brands that have an Instagram profile as of March 2016, by category
This statistic presents the Instagram penetration rate among brands, sorted by brand category. As of March 2016, it was found that Instagram usage among global auto brands was 100 percent. Fashion brands ranked second with a 98 percent usage rate.
Share of brands that have an Instagram profile as of March 2016, by category
Loading statistic...
| Share of brands with social media presence | |
|---|---|
| Auto | 100% |
| Fashion | 98% |
| Beauty | 96% |
| Watches & jewelry | 96% |
| Travel | 95% |
| Retail | 92% |
| Sportswear | 92% |
| Beverages | 89% |
| Consumer eletronics | 78% |
| Share of brands with social media presence | |
|---|---|
| Auto | 100% |
| Fashion | 98% |
| Beauty | 96% |
| Watches & jewelry | 96% |
| Travel | 95% |
| Retail | 92% |
| Sportswear | 92% |
| Beverages | 89% |
| Consumer eletronics | 78% |
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Description
Source
More information
This statistic presents the Instagram penetration rate among brands, sorted by brand category. As of March 2016, it was found that Instagram usage among global auto brands was 100 percent. Fashion brands ranked second with a 98 percent usage rate.
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- Show publisher information
- Release date
- April 2016
- Region
- Worldwide
- Survey time period
- July 2015 to March 2016
- Number of respondents
- 725 brands
- Special properties
- brands on the L2 Digital IQ Index, broader industry metrics may vary
Source
- Show sources information
- Show publisher information
- Release date
- April 2016
More information
- Region
- Worldwide
- Survey time period
- July 2015 to March 2016
- Number of respondents
- 725 brands
- Special properties
- brands on the L2 Digital IQ Index, broader industry metrics may vary
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