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Instagram: global brand adoption rate 2016, by category

This statistic presents the Instagram penetration rate among brands, sorted by brand category. As of March 2016, it was found that Instagram usage among global auto brands was 100 percent. Fashion brands ranked second with a 98 percent usage rate.

Share of brands that have an Instagram profile as of March 2016, by category

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Source

Release date

April 2016

Region

Worldwide

Survey time period

July 2015 to March 2016

Number of respondents

725 brands

Special properties

brands on the L2 Digital IQ Index, broader industry metrics may vary

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Statistics on "Mobile social media usage worldwide"

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