Share of brands that have an Instagram profile as of March 2016, by category

Instagram: global brand adoption rate 2016, by category This statistic presents the Instagram penetration rate among brands, sorted by brand category. As of March 2016, it was found that Instagram usage among global auto brands was 100 percent. Fashion brands ranked second with a 98 percent usage rate.
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Share of brands with social media presence
Auto100%
Fashion98%
Beauty96%
Watches & jewelry96%
Travel95%
Retail92%
Sportswear92%
Beverages89%
Consumer eletronics78%
Share of brands with social media presence
Auto100%
Fashion98%
Beauty96%
Watches & jewelry96%
Travel95%
Retail92%
Sportswear92%
Beverages89%
Consumer eletronics78%
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Description Source More information
This statistic presents the Instagram penetration rate among brands, sorted by brand category. As of March 2016, it was found that Instagram usage among global auto brands was 100 percent. Fashion brands ranked second with a 98 percent usage rate.
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Release date
April 2016
Region
Worldwide
Survey time period
July 2015 to March 2016
Number of respondents
725 brands
Special properties
brands on the L2 Digital IQ Index, broader industry metrics may vary

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