This statistic presents the Instagram penetration rate among brands, sorted by brand category. As of March 2016, it was found that Instagram usage among global auto brands was 100 percent. Fashion brands ranked second with a 98 percent usage rate.
Share of brands that have an Instagram profile as of March 2016, by category
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Statistics on "Mobile social media usage worldwide"
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L2. (April 11, 2016). Share of brands that have an Instagram profile as of March 2016, by category [Graph]. In Statista. Retrieved March 31, 2020, from https://www.statista.com/statistics/305292/worldwide-instagram-brand-adoption-rate-category/
L2. "Share of brands that have an Instagram profile as of March 2016, by category." Chart. April 11, 2016. Statista. Accessed March 31, 2020. https://www.statista.com/statistics/305292/worldwide-instagram-brand-adoption-rate-category/
L2. (2016). Share of brands that have an Instagram profile as of March 2016, by category. Statista. Statista Inc.. Accessed: March 31, 2020. https://www.statista.com/statistics/305292/worldwide-instagram-brand-adoption-rate-category/
L2. "Share of Brands That Have An Instagram Profile as of March 2016, by Category." Statista, Statista Inc., 11 Apr 2016, https://www.statista.com/statistics/305292/worldwide-instagram-brand-adoption-rate-category/
L2, Share of brands that have an Instagram profile as of March 2016, by category Statista, https://www.statista.com/statistics/305292/worldwide-instagram-brand-adoption-rate-category/ (last visited March 31, 2020)
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