• Instagram: global brand adoption rate 2016 | Statistic

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Instagram: global brand adoption rate 2016, by category

Share of brands that have an Instagram profile as of March 2016, by category

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About This Statistic

This statistic presents the Instagram penetration rate among brands, sorted by brand category. As of March 2016, it was found that Instagram usage among global auto brands was 100 percent. Fashion brands ranked second with a 98 percent usage rate.

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Most popular Facebook fan pages 2017

Most popular Facebook fan pages 2017

Most popular brands on Instagram 2017, by followers

Most popular brands on Instagram 2017, by followers

Most popular product brands on Facebook 2017

Most popular product brands on Facebook 2017

Instagram: most-followed fashion brands 2017

Instagram: most-followed fashion brands 2017

YouTube: most popular brand channels 2017, by subscribers

Instagram: most-followed beauty brands 2017

Instagram: most-followed beauty brands 2017

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Statistics on "Brands on social media"

Fans and followers

The most important statistics

Most popular industries on social media according to social media users worldwide as of July 2016Most liked industries on social media worldwide 2016
Leading brands in the United States on social media in 2016, based on user engagement (in million actions)Leading U.S. brands on social media 2016, by user engagement
Leading media publishers in the United States as of July 2016, based on social media followers (in millions)Most-followed media publishers on social media in the U.S. 2016
Leading media publishers in the United States on social media as of June 2016, based on user engagement (in million actions)Top media publishers on social media in the U.S. 2016, by user engagement
Leading magazine brands on social media as of June 2017, by social media followers (in millions)Most-followed magazine brands on social media 2017
Leading magazine brands on Pinterest as of June 2017, by followers (in millions)Most-followed magazine brands on Pinterest 2017
Most popular YouTube brand channels as of April 2017, ranked by number of video views (in billions)YouTube: most popular brand channels 2017, by subscribers
Most popular brands on Foursquare worldwide as of June 2016, based on likes (in 1,000s)Most-liked global brands on Foursquare 2016

Facebook

The most important statistics

Leading brands in the United States on Facebook in 2016, based on user engagement (in million actions)Leading U.S. brands on Facebook 2016, by user engagement
Most popular Facebook fan pages as of May 2017, based on number of fans (in millions)Most popular Facebook fan pages 2017
Product brands with the most Facebook fans as of May 2017 (in millions)Most popular product brands on Facebook 2017
Technology brands with the most Facebook fans as of July 2017 (in millions)Most popular technology brands on Facebook 2017
Leading beauty brands with the most followers on Facebook as of May 2017 (in millions)Facebook: number of followers of popular beauty brands 2017
Leading magazine brands on Facebook as of June 2017, by page fans (in millions)Most-followed magazine brands on Facebook 2017
Leading apparel brands with the most fans on Facebook in July 2017 (in millions)Facebook: number of fans of popular apparel brands 2017
Average number of daily brand posts on Facebook as of 1st quarter 2017, by profile sizeAverage daily Facebook brand posts 2017, by profile size

Twitter

The most important statistics

Leading magazine brands on Twitter as of June 2017, by followers (in millions)Most-followed magazine brands on Twitter 2017
Leading beauty and cosmetics brands on Twitter as of July 2017, by followers (in 1,000s)Most-followed beauty brands on Twitter 2017
Leading fashion brands on Twitter as of July 2017, by followers (in millions)Most-followed apparel brands on Twitter 2017
Leading retail and consumer merchandise brands on Twitter as of July 2017, by followers (in millions)Most-followed retailers and consumer merchandise brands on Twitter 2017
Number of followers of popular video gaming brands on Twitter as of July 2017 (in millions) Leading video gaming brands on Twitter 2017, by followers
Average earnings for influencer posts on Twitter as of October 2016, by number of account followers (in U.S. dollars)Average earnings for Twitter influencer posts 2016, by number of followers
Leading brands in the United States on Twitter in 2016, based on user engagement (in million actions)Leading U.S. brands on Twitter 2016, by user engagement
Average Twitter interaction rate of brand profiles as of September 2016, by brand profile sizeTwitter: average brand profile interaction rate 2016

Instagram

The most important statistics

Leading brands in the United States on Instagram in 2016, based on user engagement (in million actions)Leading U.S. brands on Instagram 2016, by user engagement
Share of brands that have an Instagram profile as of March 2016, by categoryInstagram: global brand adoption rate 2016, by category
Distribution of video and image brand posts on Instagram as of June 2017Instagram: share of video and image brand posts 2017
Average number of video and image post user interactions on Instagram during December 2016, by profile sizeInstagram: video and image post user interactions 2016, by profile size
Leading brands ranked by number of Instagram followers as of May 2017 (in millions)Most popular brands on Instagram 2017, by followers
Leading luxury brands ranked by number of Instagram followers as of May 2017 (in millions)Instagram: most-followed luxury brands 2017
Leading fashion brands ranked by number of Instagram followers as of May 2017 (in millions)Instagram: most-followed fashion brands 2017
Leading beauty brands ranked by number of Instagram followers as of May 2017 (in millions)Instagram: most-followed beauty brands 2017

Brand content

The most important statistics

What content marketing tactics are used in your company?Content marketing tactics used in B2B communications in North America 2016
Best social media platforms for influence marketing according to influencers in the United States as of July 2016Most effective social media for influence marketing in the U.S. 2016
Amount of beauty-related content views on YouTube from 2009 to 2016 (in million views per month)YouTube: monthly beauty content views 2009-2016
Leading social video brands in 2016, based on number of shares (in millions)Most-shared social video brands 2016
Leading brands ranked by number of Instagram posts as of May 2017 (in 1,000s)Leading brands ranked by number of Instagram posts 2017
Average number of daily brand posts on Instagram from January to December 2015Average daily Instagram brand posts 2015
Average number of monthly image posts by brands to Instagram from January 2016 to June 2017Instagram: monthly image posts by brands 2016-2017
Average number of monthly video posts by brands to Instagram from January 2016 to June 2017Instagram: monthly video posts by brands 2016-2017

User interactions

The most important statistics

Leading brands in the United States on social media in 2016, based on user engagement on owned video content (in million actions)Leading U.S. brands on social media 2016, by video engagement
Distribution of global user interactions on Facebook in 2016, by industryWorldwide interaction with brands on Facebook 2016, by industry
How often do you engage with brands you follow on social media?U.S. consumer social media brand engagement rate 2016
Which Discover stories do you usually view on Snapchat?Most popular brands on Snapchat Discover according to U.S. youth Snapchat users 2016
Frequency of online brand interaction among female social media users in the United States as of February 2016Frequency of digital brand interaction among women U.S. 2016
Preferred online brand interaction channel according to female social media users in the United States as of February 2016Preferred online brand interaction channel among U.S. women 2016
Favorite social platforms to engage with brand content according to female social media users in the United States as of February 2016Top platforms to engage with brand content among U.S. women 2016
Leading influencers and celebrities in the United States on social media in 2016, based on share of voiceLeading U.S. influencers and celebrities on social media 2016, by share of voice

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