Share of brands that have an Instagram profile as of March 2016, by category

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Share of brands with social media presence
Auto100%
Fashion98%
Beauty96%
Watches & jewelry96%
Travel95%
Retail92%
Sportswear92%
Beverages89%
Consumer eletronics78%
© Statista 2017

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About This Statistic

This statistic presents the Instagram penetration rate among brands, sorted by brand category. As of March 2016, it was found that Instagram usage among global auto brands was 100 percent. Fashion brands ranked second with a 98 percent usage rate.

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