Instagram: global brand adoption rate 2016, by category
Share of brands that have an Instagram profile as of March 2016, by category
This statistic presents the Instagram penetration rate among brands, sorted by brand category. As of March 2016, it was found that Instagram usage among global auto brands was 100 percent. Fashion brands ranked second with a 98 percent usage rate.
Share of brands that have an Instagram profile as of March 2016, by category
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| Share of brands with social media presence | |
|---|---|
| Auto | 100% |
| Fashion | 98% |
| Beauty | 96% |
| Watches & jewelry | 96% |
| Travel | 95% |
| Retail | 92% |
| Sportswear | 92% |
| Beverages | 89% |
| Consumer eletronics | 78% |
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Statistics on "Mobile social media usage worldwide"
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Statistics on "Mobile social media usage worldwide"
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