Share of brands that have an Instagram profile as of March 2016, by category
Instagram: global brand adoption rate 2016, by category
This statistic presents the Instagram penetration rate among brands, sorted by brand category. As of March 2016, it was found that Instagram usage among global auto brands was 100 percent. Fashion brands ranked second with a 98 percent usage rate.
Share of brands that have an Instagram profile as of March 2016, by category
Share of brands with social media presence
Auto100%
Fashion98%
Beauty96%
Watches & jewelry96%
Travel95%
Retail92%
Sportswear92%
Beverages89%
Consumer eletronics78%
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Instagram: global brand adoption rate 2016, by category
This statistic presents the Instagram penetration rate among brands, sorted by brand category. As of March 2016, it was found that Instagram usage among global auto brands was 100 percent. Fashion brands ranked second with a 98 percent usage rate.
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