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| Share of brands with social media presence | |
|---|---|
| Auto | 100% |
| Fashion | 98% |
| Beauty | 96% |
| Watches & jewelry | 96% |
| Travel | 95% |
| Retail | 92% |
| Sportswear | 92% |
| Beverages | 89% |
| Consumer eletronics | 78% |
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This statistic presents the Instagram penetration rate among brands, sorted by brand category. As of March 2016, it was found that Instagram usage among global auto brands was 100 percent. Fashion brands ranked second with a 98 percent usage rate.
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