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Share of cross-screen in digital video campaigns in the U.S. 2014-2018
Share of cross-screen in digital video campaigns in the U.S. 2014-2018
Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018
This timeline shows the share of cross screen in the number of digital video ad campaigns in the United States from the third quarter of 2014 to the first quarter of 2018. The share amounted to 98 percent in the first quarter of 2018, up from 90 percent a year earlier.
Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018
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| Share of all campaigns | |
|---|---|
| Q1 2018 | 98% |
| Q4 2017 | 97% |
| Q3 2017 | 96% |
| Q2 2017 | 93% |
| Q1 2017 | 90% |
| Q4 2016 | 92% |
| Q3 2016 | 88% |
| Q2 2016 | 84% |
| Q1 2016 | 84% |
| Q4 2015 | 83% |
| Q3 2015 | 81% |
| Q2 2015 | 70% |
| Q1 2015 | 58% |
| Q4 2014 | 51% |
| Q3 2014 | 35% |
| Share of all campaigns | |
|---|---|
| Q1 2018 | 98% |
| Q4 2017 | 97% |
| Q3 2017 | 96% |
| Q2 2017 | 93% |
| Q1 2017 | 90% |
| Q4 2016 | 92% |
| Q3 2016 | 88% |
| Q2 2016 | 84% |
| Q1 2016 | 84% |
| Q4 2015 | 83% |
| Q3 2015 | 81% |
| Q2 2015 | 70% |
| Q1 2015 | 58% |
| Q4 2014 | 51% |
| Q3 2014 | 35% |
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Description
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This timeline shows the share of cross screen in the number of digital video ad campaigns in the United States from the third quarter of 2014 to the first quarter of 2018. The share amounted to 98 percent in the first quarter of 2018, up from 90 percent a year earlier.
Show more- Show sources information
- Show publisher information
- Release date
- May 2018
- Region
- United States
- Survey time period
- Q3 2014 to Q1 2018
- Special properties
- PC, mobile and CTV
- Supplementary notes
-
Note: represents activity on Videology's network, broader metrics may vary.
Figures preceding Q3 2017 come from earlier reports.
Source
- Show sources information
- Show publisher information
- Release date
- May 2018
More information
- Region
- United States
- Survey time period
- Q3 2014 to Q1 2018
- Special properties
- PC, mobile and CTV
- Supplementary notes
-
Note: represents activity on Videology's network, broader metrics may vary.
Figures preceding Q3 2017 come from earlier reports.
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- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
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