Share of cross-screen in digital video campaigns in the U.S. 2014-2018
Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018
This timeline shows the share of cross screen in the number of digital video ad campaigns in the United States from the third quarter of 2014 to the first quarter of 2018. The share amounted to 98 percent in the first quarter of 2018, up from 90 percent a year earlier.
Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018
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| Share of all campaigns | |
|---|---|
| Q1 2018 | 98% |
| Q4 2017 | 97% |
| Q3 2017 | 96% |
| Q2 2017 | 93% |
| Q1 2017 | 90% |
| Q4 2016 | 92% |
| Q3 2016 | 88% |
| Q2 2016 | 84% |
| Q1 2016 | 84% |
| Q4 2015 | 83% |
| Q3 2015 | 81% |
| Q2 2015 | 70% |
| Q1 2015 | 58% |
| Q4 2014 | 51% |
| Q3 2014 | 35% |
Source
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Statistics on "Digital advertising formats in the U.S."
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