In a survey conducted in 2019, 70.7 percent of respondents in Italy saw Black Friday as a good opportunity to buy Christmas gifts. Nevertheless, 43.1 percent of interviewees declared that Black Friday was only an excuse to purchase things they would have never bought otherwise.
A further survey about purchasing intentions reveals that most of the Italian respondents planned to buy something on Black Friday.
How would you describe Black Friday?
Characteristic
Share of respondents
It is a good opportunity to buy Christmas gifts
70.7%
It is an opportunity to buy thing I would have never bought otherwise
48.8%
It is only an excuse to buy things I would have bought otherwise
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QVC. (November 30, 2019). How would you describe Black Friday? [Graph]. In Statista. Retrieved December 10, 2024, from https://www.statista.com/statistics/1084256/understanding-of-black-friday-in-italy/
QVC. "How would you describe Black Friday?." Chart. November 30, 2019. Statista. Accessed December 10, 2024. https://www.statista.com/statistics/1084256/understanding-of-black-friday-in-italy/
QVC. (2019). How would you describe Black Friday?. Statista. Statista Inc.. Accessed: December 10, 2024. https://www.statista.com/statistics/1084256/understanding-of-black-friday-in-italy/
QVC. "How Would You Describe Black Friday?." Statista, Statista Inc., 30 Nov 2019, https://www.statista.com/statistics/1084256/understanding-of-black-friday-in-italy/
QVC, How would you describe Black Friday? Statista, https://www.statista.com/statistics/1084256/understanding-of-black-friday-in-italy/ (last visited December 10, 2024)
How would you describe Black Friday? [Graph], QVC, November 30, 2019. [Online]. Available: https://www.statista.com/statistics/1084256/understanding-of-black-friday-in-italy/
