Understanding of Black Friday in Italy 2019

In a survey conducted in 2019, 70.7 percent of respondents in Italy saw Black Friday as a good opportunity to buy Christmas gifts. Nevertheless, 43.1 percent of interviewees declared that Black Friday was only an excuse to purchase things they would have never bought otherwise.
A further survey about purchasing intentions reveals that most of the Italian respondents planned to buy something on Black Friday.

How would you describe Black Friday?

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Source

Release date

2019

Region

Italy

Survey time period

October 24-29, 2019

Number of respondents

1,028 respondents

Special properties

respondents who could tell what Black Friday is

Method of interview

Online survey

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Statistics on "Black Friday in Italy"

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