The timeline shows advertising spending of MetLife in the United States from 2013 to 2016. The company invested 86.4 million U.S. dollars in measured media advertising in the United States in 2013.
MetLife's advertising spending in the United States from 2013 to 2016
(in million U.S. dollars)
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Spending in million U.S. dollars
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* The source states that MetLife spent "nearly" 90 million U.S. dollars in 2014. Figures for 2013 and 2014 come from an earlier article. Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). For more information, see the methodology.
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Advertising Age. (March 17, 2017). MetLife's advertising spending in the United States from 2013 to 2016 (in million U.S. dollars) [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/495569/metlife-ad-spend-usa/
Advertising Age. "MetLife's advertising spending in the United States from 2013 to 2016 (in million U.S. dollars)." Chart. March 17, 2017. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/495569/metlife-ad-spend-usa/
Advertising Age. (2017). MetLife's advertising spending in the United States from 2013 to 2016 (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/495569/metlife-ad-spend-usa/
Advertising Age. "Metlife's Advertising Spending in The United States from 2013 to 2016 (in Million U.S. Dollars)." Statista, Statista Inc., 17 Mar 2017, https://www.statista.com/statistics/495569/metlife-ad-spend-usa/
Advertising Age, MetLife's advertising spending in the United States from 2013 to 2016 (in million U.S. dollars) Statista, https://www.statista.com/statistics/495569/metlife-ad-spend-usa/ (last visited July 27, 2024)
MetLife's advertising spending in the United States from 2013 to 2016 (in million U.S. dollars) [Graph], Advertising Age, March 17, 2017. [Online]. Available: https://www.statista.com/statistics/495569/metlife-ad-spend-usa/
