MetLife: ad spend in the U.S. 2016

The timeline shows advertising spending of MetLife in the United States from 2013 to 2016. The company invested 86.4 million U.S. dollars in measured media advertising in the United States in 2013.

MetLife's advertising spending in the United States from 2013 to 2016 (in million U.S. dollars)

Characteristic	Spending in million U.S. dollars
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Release date

March 2017

More information

Region

United States

Survey time period

2013 and 2014

Special properties

measured media

Supplementary notes

* The source states that MetLife spent "nearly" 90 million U.S. dollars in 2014.
Figures for 2013 and 2014 come from an earlier article.
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). For more information, see the methodology.

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