Try our corporate solution for free!

National primetime TV upfront ad sales in the U.S. 2008-2023

Published by Statista Research Department, Jan 5, 2023
According to the estimates of the upfront TV advertising spending in the United States, in the 2022/23 broadcast season, primetime TV upfront sales were projected to reach a value of 20.14 million U.S. dollars. This marked an increase from the previous year's value of 19.04 million dollars, and an approach towards the 2018/19 - pre-COVID-19 value - of 20.76 million. In 2020, due to the outbreak of the coronavirus, upfront TV ad spend fell to 19 million dollars, from the originally sold inventory worth 21.87 million dollars.

National primetime TV upfront ad sales in the United States from 2008/09 to 2022/23 season (in million U.S. dollars)

Exclusive Premium statistic

You need a Statista Account for unlimited access.

  • Full access to 1m statistics
  • Incl. source references
  • Available to download in PNG, PDF, XLS format
Statista Accounts
View for free

Access to this and all other statistics on 80,000 topics from

$468 USD / Year
$708 USD / Year

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

July 2022

Region

United States

Survey time period

2008 to 2022

Supplementary notes

Figures have been rounded.
Figures prior to 2023 come from earlier MDI reports.
*Data shows the originally ad spend and the adjustments made after cancellations due to COVID-19.
**Forecast.

Citation formats
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on " TV advertising in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Statistics on TV advertising in the United States

Overview

7

Leading advertisers

5

Connected TV

8

Consumer attitudes

8

Further related statistics

17

Further Content: You might find this interesting as well

Statistics

Topics

Television advertising in the U.S.Advertising in the United StatesAdvertising in North AmericaTelevision in the United StatesAdvertising consumption and perception in the U.S.
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Learn more about how Statista can support your business.
Menu