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National primetime TV upfront ad sales in the U.S. 2008-2021

Published by A. Guttmann, Apr 9, 2021
According to the estimates of the upfront TV advertising spending in the United States, in the 2020/21 broadcast season, primetime TV upfront sales reached an estimated 18.6 million U.S. dollars. In 2020, due to the outbreak of the coronavirus, upfront TV ad spend fell to 19 million dollars, from the originally sold inventory worth 21.87 million dollars.

National primetime TV upfront ad sales in the United States from 2008/09 to 2020/21 season (in million U.S. dollars)

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Release date

October 2020

Region

United States

Survey time period

2008 to 2020

Supplementary notes

* Data shows the originally ad spend and the adjustments made after cancellations due to COVID-19.
**Estimate

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Television advertising in the U.S.Advertising industry in the U.S.Advertising industry in North AmericaTelevision in the United StatesAdvertising consumption and perception
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