The timeline presents the change in the number of pay TV households in the United States in 2015 and 2016, as well as a forecast until 2020. In 2016, the number decreased 0.3 percent in the U.S.
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Growth of the number of pay TV households in the U.S. 2015-2020
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Change in the number of pay TV households in the United States from 2015 to 2020
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The timeline presents the change in the number of pay TV households in the United States in 2015 and 2016, as well as a forecast until 2020. In 2016, the number decreased 0.3 percent in the U.S.
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Description
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The timeline presents the change in the number of pay TV households in the United States in 2015 and 2016, as well as a forecast until 2020. In 2016, the number decreased 0.3 percent in the U.S.
Show more- Show sources information
- Show publisher information
- Release date
- January 2017
- Region
- United States
- Survey time period
- 2015 and 2016
- Supplementary notes
-
* Forecast.
The source defines pay TV households as those with a subscription to traditional pay TV services; excludes IPTV and pure-play online video services (e.g. Hulu, Netflix, YouTube, etc.)
More information
- Region
- United States
- Survey time period
- 2015 and 2016
- Supplementary notes
-
* Forecast.
The source defines pay TV households as those with a subscription to traditional pay TV services; excludes IPTV and pure-play online video services (e.g. Hulu, Netflix, YouTube, etc.)
Other interesting statistics
+
+Pay TV penetration in the U.S. 2010-2018
+
+Share of cord cutters in the U.S. 2018, by age
+
+Pay TV cancellation rate in the U.S. Q4 2017
Reasons for cutting the cord in North America 2017
Number of cord-cutting households in the U.S. 2018
+
+Number and share of cord-cutters/nevers in the U.S. 2014-2018
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Cord-cutting in the U.S.
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Statistics on "Cord-cutting in the U.S."
- Pay TV overview
The most important statistics
- Pay TV penetration rate in the United States from 2010 to 2018Pay TV penetration in the U.S. 2010-2018
- Change in the number of pay TV households in the United States from 2015 to 2020Growth of the number of pay TV households in the U.S. 2015-2020
- Share of pay TV subscribers in the United States from 2015 to 2017, by typeShare of pay TV subscribers in the U.S. 2015-2017, by type
- Number of net subscriber losses among pay TV providers in the United States from 2014 to 2017 (in thousands)Subscriber losses for cable companies in the U.S. 2014-2017
- Number of net subscriber losses among selected pay TV providers in the United States in 2017 (in thousands)Subscriber losses for cable companies in the U.S. 2017
- Churn rate of pay TV providers in the United States from 2014 to 2017Churn rate of cable companies in the U.S. 2014-2017
- Share of TV consumers who plan to change spending on linear pay TV worldwide as of October 2017Consumers who plan to change linear TV spending worldwide 2017
- Pay TV net subscriber losses in selected countries worldwide in 2016-2017 (in thousands)Pay TV subscriber losses worldwide 2017, by country
- Cord-cutting households
The most important statistics
- Number of households not paying for traditional TV services in the United States from 2017 to 2022 (in millions)Number of cord-cutting households in the U.S. 2018
- Number and share of TV households without a traditional TV subscription in the United States from 2014 to 2018Number and share of cord-cutters/nevers in the U.S. 2014-2018
- Number of non-pay TV households in the United States from 1st quarter 2012 to 3rd quarter 2018 (in millions)Number of non-pay TV households in the U.S. 2012-2018
- Number of non-pay TV viewers in the United States from 2016 to 2021, by type (in millions)Number of non-pay TV viewers in the U.S. 2016-2021, by type
- Share of cord nils* among broadband households in the United States from 2011 to 2016Cord nil penetration in the U.S. 2016
- Average household income of cord cutters in the United States in 2017Household income of cord cutters in the U.S. 2017
- Average household income of cord nevers in the United States in 2017Household income of cord nevers in the U.S. 2017
- Consumer habits
The most important statistics
- Weekly time spent with selected video content among cord cutters/nevers in the United States in 2018 (in hours)Time spent with video content among cord cutters in the U.S. 2018, by medium
- Plans to change cable/satellite providers in North America as of 4th quarter 2017Plans to change cable/satellite providers in North America Q4 2017
- Did you cancel cable/satellite service in the last 12 months?Pay TV cancellation rate in the U.S. Q4 2017
- Share of pay TV consumers who canceled their service in the last 12 months in the United States as of November 2017, by age groupShare of pay TV consumers who cut the cord in past year U.S. by age 2017
- What factors influenced your decision to cut off your cable/satellite service?Reasons for cutting the cord in North America 2017
- Share of cord cutters in the United States in 2018, by age of head of householdShare of cord cutters in the U.S. 2018, by age
- Share of cord nevers in the United States in 2018, by age of head of householdShare of cord nevers U.S. 2018, by age
- Share of cord cutters/nevers who co-view video content with others in the United States as of November 2017, by platformCo-viewing video content among cord cutters in the U.S. 2017, by platform
- Streaming services
The most important statistics
- Average monthly time spent watching OTT services in cord-cutter homes vs. average OTT homes in the United States in March 2017 (in hours)Monthly time spent watching OTT services in the U.S. in March 2017
- Average consumer spending on online streaming services in the United States as of December 2017, by consumer typeSpending on online streaming services in the United States 2017, by consumer type
- Average number of TV services used by viewers in North America in 2017 and 2018Number of TV services used by adults in North America 2018
- Share of cord-cutters who pay for online streaming services in the United States as of December 2017Cord-cutters who use online streaming services U.S. 2017
- Share of cord-cutters who use online streaming subscriptions that are not theirs/that they do not pay for in the United States as of December 2017Cord-cutters who use online streaming services that are not theirs in the U.S. 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Number of pay TV subscribers in North America 2010-2022
- Growth of the number of non-pay TV households in the U.S. 2014-2019
- Number of pay TV households in Russia from 2011 to 2016
- Growth of the number of non-pay TV households in the U.S. 2014-2019, by type
- Growth of the number of pay TV households in the U.S. by type 2014-2019
- Growth of pay TV subscriber count in Latin America 2016-2017
- Colombia: number of pay TV households 2010-2018
- Pay TV viewers vs. pay TV nonviewers in the U.S. 2014-2019
- Chile: Pay TV penetration 2010-2018
- Countries with largest number of pay TV households 2015
- Number of non-pay TV households in the U.S. 2014-2019, by type
- Argentina: pay TV subscribers 2016-2017, by technology
- Countries with largest number of pay TV households 2021
- Colombia: Pay TV penetration 2010-2018
- Colombia: number of pay TV subscribers 2016-2020
- MTV household reach worldwide 2007-2016
- Number of Vodafone pay-TV subscribers in Spain 2011-2016
- Pay TV provider: likelihood of future use based on customer service in the UK 2015
- Share of households that are cord-cutters in the U.S. 2010 and 2014, by type
- Reasons for contacting Pay-TV service providers in the UK 2013-2015
Studies
- Pay TV worldwide
- Pay TV in the U.S.
- Pay TV in Latin America
- Pay TV in Mexico
- Pay TV in Chile
- Pay TV in Brazil
- Pay TV in the United Kingdom (UK)
- Pay TV in Europe
- Cord-cutting in the U.S.
- HBO
- Television industry in the United Kingdom (UK)
- Television industry in Italy
- Television market in Denmark
- Television industry in Belgium
- Vivendi
Statistics on the topic
Free statistics
- Number of households not paying for traditional TV services in the United States from 2017 to 2022 (in millions)
- Weekly time spent with selected video content among cord cutters/nevers in the United States in 2018 (in hours)
- Plans to change cable/satellite providers in North America as of 4th quarter 2017
- What factors influenced your decision to cut off your cable/satellite service?
- Change in the number of pay TV subscribers in Latin America from 1st quarter 2016 to 1st quarter 2017
- Future use of pay TV provider given customer service experience in the United Kingdom (UK) in 2015, broken down by provider
- Share of issues customers contacted their Pay-TV service providers for in the United Kingdom (UK) from 2013 to 2015
Premium Statistics
- Pay TV penetration rate in the United States from 2010 to 2018
- Change in the number of pay TV households in the United States from 2015 to 2020
- Share of pay TV subscribers in the United States from 2015 to 2017, by type
- Number of net subscriber losses among pay TV providers in the United States from 2014 to 2017 (in thousands)
- Number of net subscriber losses among selected pay TV providers in the United States in 2017 (in thousands)
- Churn rate of pay TV providers in the United States from 2014 to 2017
- Share of TV consumers who plan to change spending on linear pay TV worldwide as of October 2017
- Pay TV net subscriber losses in selected countries worldwide in 2016-2017 (in thousands)
- Number and share of TV households without a traditional TV subscription in the United States from 2014 to 2018
- Number of non-pay TV households in the United States from 1st quarter 2012 to 3rd quarter 2018 (in millions)
- Number of non-pay TV viewers in the United States from 2016 to 2021, by type (in millions)
- Share of cord nils* among broadband households in the United States from 2011 to 2016
- Average household income of cord cutters in the United States in 2017
- Average household income of cord nevers in the United States in 2017
- Did you cancel cable/satellite service in the last 12 months?
- Share of pay TV consumers who canceled their service in the last 12 months in the United States as of November 2017, by age group
- Share of cord cutters in the United States in 2018, by age of head of household
- Share of cord nevers in the United States in 2018, by age of head of household
- Share of cord cutters/nevers who co-view video content with others in the United States as of November 2017, by platform
- Most popular TV services used as a substitute by cord-cutters in the United States in 2017, by viewer type
- Average monthly time spent watching OTT services in cord-cutter homes vs. average OTT homes in the United States in March 2017 (in hours)
- Average consumer spending on online streaming services in the United States as of December 2017, by consumer type
- Average number of TV services used by viewers in North America in 2017 and 2018
- Share of cord-cutters who pay for online streaming services in the United States as of December 2017
- Share of cord-cutters who use online streaming subscriptions that are not theirs/that they do not pay for in the United States as of December 2017
- Number of pay TV subscribers in North America from 2010 to 2022, by country (in millions)
- Change in the number of non-pay TV households in the United States from 2014 to 2019
- Number of pay TV households in Russia from 2011 to 2016 (in millions)
- Change in the number of non-pay TV households in the United States from 2014 to 2019, by type (in millions)
- Change in the number of pay TV households in the United States from 2014 to 2019, by type
- Number of pay TV households in Colombia from 2010 to 2018 (in millions)
- Share of pay TV viewers vs. pay TV nonviewers in the United States from 2014 to 2019
- Pay TV penetration rate in Chile from 2010 to 2018 (as a share of total population)
- Countries with largest number of pay TV subscribers worldwide in 2015 (in millions)
- Number of non-pay TV households in the United States from 2014 to 2019, by type (in millions)
- Share of pay TV subscribers in Argentina in 2016 and 2017, by technology
- Countries with largest number of pay TV subscribers worldwide in 2021 (in millions)
- Pay TV penetration rate in Colombia from 2010 to 2018 (as a share of TV households)
- Number of pay TV subscribers in Colombia from 2016 to 2020 (in millions)
- Number of TV households receiving MTV programming worldwide in the fiscal years 2007 to 2016 (in millions)
- Number of Vodafone pay-TV subscribers in Spain from 2011 to 2016 (in 1,000)
- Percentage of households in the United States with no cable or satellite TV in 2010 and 2014, by type of household
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