According to a survey held in the fourth quarter of 2021, 61 percent of respondents stated that they watched traditional TV on a weekly basis, down from 83 percent in the third quarter of 2017. Traditional TV consumption is likely to drop further as streaming platforms and connected televisions grow in popularity.
Share of viewers who watch traditional TV on a weekly basis in the United States from the 3rd quarter of 2017 to the 4th quarter of 2021
* Total number of respondents in the surveyed regions in the Nordics, UK, Germany and US. The source does not specify the number of respondents in each region.
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AudienceProject. (February 22, 2022). Share of viewers who watch traditional TV on a weekly basis in the United States from the 3rd quarter of 2017 to the 4th quarter of 2021 [Graph]. In Statista. Retrieved July 02, 2022, from https://www.statista.com/statistics/964803/traditional-tv-weekly-viewing/
AudienceProject. "Share of viewers who watch traditional TV on a weekly basis in the United States from the 3rd quarter of 2017 to the 4th quarter of 2021." Chart. February 22, 2022. Statista. Accessed July 02, 2022. https://www.statista.com/statistics/964803/traditional-tv-weekly-viewing/
AudienceProject. (2022). Share of viewers who watch traditional TV on a weekly basis in the United States from the 3rd quarter of 2017 to the 4th quarter of 2021. Statista. Statista Inc.. Accessed: July 02, 2022. https://www.statista.com/statistics/964803/traditional-tv-weekly-viewing/
AudienceProject. "Share of Viewers Who Watch Traditional Tv on a Weekly Basis in The United States from The 3rd Quarter of 2017 to The 4th Quarter of 2021." Statista, Statista Inc., 22 Feb 2022, https://www.statista.com/statistics/964803/traditional-tv-weekly-viewing/
AudienceProject, Share of viewers who watch traditional TV on a weekly basis in the United States from the 3rd quarter of 2017 to the 4th quarter of 2021 Statista, https://www.statista.com/statistics/964803/traditional-tv-weekly-viewing/ (last visited July 02, 2022)
