Weekly social network reach in the United States as of 3rd quarter 2016, by device and ethnicity

Weekly U.S. social media reach 2016, by ethnicity This statistic gives information on the weekly social media reach in the United States as of the third quarter of 2016, sorted by device and ethnicity. As of the survey period, 29 percent of all U.S. audiences accessed social media via PC on a weekly basis.
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SmartphoneTabletPC
All U.S. adults73%30%29%
Black72%25%27%
Hispanic80%20%19%
Asian American65%11%16%
White71%19%30%
SmartphoneTabletPC
All U.S. adults73%30%29%
Black72%25%27%
Hispanic80%20%19%
Asian American65%11%16%
White71%19%30%
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This statistic gives information on the weekly social media reach in the United States as of the third quarter of 2016, sorted by device and ethnicity. As of the survey period, 29 percent of all U.S. audiences accessed social media via PC on a weekly basis.
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Release date
January 2017
Region
United States
Survey time period
3rd quarter 2016
Age group
18 years and older
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