This statistic shows the results of a survey on general statements about shopping behaviour in Germany in 2015. During the survey period it was found that roughly 39 percent of respondents stated that it was of high importance to them to take the time to compare several different products before making a purchase decision.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Nielsen. (August 25, 2016). What is generally important to you when shopping? [Graph]. In Statista. Retrieved August 13, 2022, from https://www.statista.com/statistics/501542/statements-on-shopping-behaviour-germany/
Nielsen. "What is generally important to you when shopping?." Chart. August 25, 2016. Statista. Accessed August 13, 2022. https://www.statista.com/statistics/501542/statements-on-shopping-behaviour-germany/
Nielsen. (2016). What is generally important to you when shopping?. Statista. Statista Inc.. Accessed: August 13, 2022. https://www.statista.com/statistics/501542/statements-on-shopping-behaviour-germany/
Nielsen. "What Is Generally Important to You When Shopping?." Statista, Statista Inc., 25 Aug 2016, https://www.statista.com/statistics/501542/statements-on-shopping-behaviour-germany/
Nielsen, What is generally important to you when shopping? Statista, https://www.statista.com/statistics/501542/statements-on-shopping-behaviour-germany/ (last visited August 13, 2022)