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Which of the following aspects of social media influence your online shopping behavior?

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Social media e-commerce influence 2015 This statistic presents the social media aspects with the strongest influence on the online shopping behavior. According to the September 2016 survey, 45 percent of responding online shoppers stated that reading reviews, comments and feedback influenced their online shopping behavior.
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Description

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More information

This statistic presents the social media aspects with the strongest influence on the online shopping behavior. According to the September 2016 survey, 45 percent of responding online shoppers stated that reading reviews, comments and feedback influenced their online shopping behavior.
Show more
Release date
February 2016
Region
Worldwide
Survey time period
August and September 2015
Number of respondents
22,618 respondents
Special properties
online shoppers
Method of interview
Online interview
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