Main reasons for returning items bought online in the UK 2020

Published by
Stephanie Chevalier,
Jul 7, 2021
A survey conducted in July 2020 with 1,000 UK consumers, revealed that the main reason for returning items that were bought online was to do with fit issues. Around 66 percent of those polled in the study said they returned products because they 'didn't fit'.

Main reasons for returning online purchases among consumers in the United Kingdom (UK) in 2020

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Source

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Release date

September 2020

Region

United Kingdom

Survey time period

July 2020

Number of respondents

1,000 respondents

Special properties

E-commerce shoppers

Supplementary notes

The survey was conducted with Gen Z, Millennial, Gen X, and Baby Boomer consumers.

The source did not provide an exact date of release for this study. In this statistic, date of access is used in lieu of date of release.

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