Reasons to connect with brands on social media in the U.S. 2015

The graph shows leading reasons for connecting with brands on social media in the United States as of August 2015. During the survey, 24 percent of responding consumers stated that they followed a brand on a social network because the brand reflected their lifestyle.

For which of the following reasons, if any, do you follow, like, and/or connect with a brand's social media account(s)?

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Source

Release date

November 2015

Region

United States

Survey time period

August 20 to 24, 2015

Number of respondents

1,176 respondents

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: “For which of the following reasons, if any, do you follow, like, and/or connect with a brand's social media account(s)? Please select all that apply.”

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