Most preferred new social media for influencer marketing by French marketers 2021
In 2021, according to a survey conducted among French marketers, TikTok was the most preferred new social media platform where both brands and agencies were willing to launch influencer campaigns. Twitch followed with 18 percent of agencies' shares, as well as 14 percent of brand shares. At the same time, 29 percent of agencies were not willing to try out any new platform for influencer campaigning.
