Overreliance on digital advertising among local advertisers in the U.S. 2021

Published by Statista Research Department, Jan 10, 2023
During a survey carried out in the United States in 2021, 16 percent of responding local advertising agencies and five percent of responding local advertisers stated that they believed local advertisers were too reliant on digital advertising. Digital (online and mobile) was estimated to account for 34 percent of local ad revenue in the U.S. in 2021.

Perceived overreliance on digital advertising among local advertisers in the United States as of June 2021

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Release date

August 2021

Region

United States

Survey time period

April to June 2021

Special properties

among 2,811 local advertisers and 701 ad agencies

Supplementary notes

Survey methodology retrieved from here.

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Global overview

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Consumer attitudes

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Topics

Digital advertising in the U.S.Advertising in the United StatesDigital advertising formats in the U.S.Programmatic advertising worldwideDigital advertising worldwide
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