This statistic presents the results of a survey on distribution of attitudes towards websites using their users' data for personalized advertisements in France as of March 2015. During the survey period, it was found that 34 percent of respondents reported being fairly comfortable with the fact that some websites used users' personal information in order to personalize advertisements.
Distribution of attitudes towards websites using their users' data for personalized advertisements in France as of March 2015*
* Original survey question was phrased as follows:
"QB16 As you may know, some online companies are able to provide free services, such as search engines, free e-mail accounts, etc., thanks to the income they receive from advertisers trying to reach users on their websites. How comfortable are you with the fact that those websites use information about your online activity to tailor advertisements or content to your hobbies and interests?"
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European Commission. (June 24, 2015). Distribution of attitudes towards websites using their users' data for personalized advertisements in France as of March 2015* [Graph]. In Statista. Retrieved September 21, 2024, from https://www.statista.com/statistics/546810/attitudes-to-websites-using-user-data-for-personalized-advertisements-in-france/
European Commission. "Distribution of attitudes towards websites using their users' data for personalized advertisements in France as of March 2015*." Chart. June 24, 2015. Statista. Accessed September 21, 2024. https://www.statista.com/statistics/546810/attitudes-to-websites-using-user-data-for-personalized-advertisements-in-france/
European Commission. (2015). Distribution of attitudes towards websites using their users' data for personalized advertisements in France as of March 2015*. Statista. Statista Inc.. Accessed: September 21, 2024. https://www.statista.com/statistics/546810/attitudes-to-websites-using-user-data-for-personalized-advertisements-in-france/
European Commission. "Distribution of Attitudes towards Websites Using Their Users' Data for Personalized Advertisements in France as of March 2015*." Statista, Statista Inc., 24 Jun 2015, https://www.statista.com/statistics/546810/attitudes-to-websites-using-user-data-for-personalized-advertisements-in-france/
European Commission, Distribution of attitudes towards websites using their users' data for personalized advertisements in France as of March 2015* Statista, https://www.statista.com/statistics/546810/attitudes-to-websites-using-user-data-for-personalized-advertisements-in-france/ (last visited September 21, 2024)
Distribution of attitudes towards websites using their users' data for personalized advertisements in France as of March 2015* [Graph], European Commission, June 24, 2015. [Online]. Available: https://www.statista.com/statistics/546810/attitudes-to-websites-using-user-data-for-personalized-advertisements-in-france/