Italy: online presence of museums in Italy 2018, by website type

How museums in Italy are responding to the challenges of the digital era? In 2018, approximately 75 percent of Italian museums had a presence online. However, only 43 percent of these institutions owned a website. Thus, museums that were online but did not owned a website relied either on singles pages or entire sites within institutional websites.

Italian museums online: where to find them on social media

In the 2017-2018 season, most Italian museums had a Facebook account. In fact, 54 percent of museums in Italy claimed to have an institutional account on Facebook. On the other side, 33 percent of institutions claimed to be on Twitter and only 23 percent had an institutional account on Instagram. Among the Italian institutions on Facebook, the Fort Bard in Aosta Valley recorded the highest popularity ranking in 2017. The Museo Egizio and the National Gallery of Umbria followed straight after.

Italian museums online: the best online performances

Apart from being one of the most popular institutions on Facebook, the Museo Egizio in Turin also recorded the best online performance in 2018. Moreover, the Last Supper by Leonardo Da Vinci ranked second, recording an online performance score of 81.

Share of museums with a website in Italy in 2018, by website type

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Release date

July 2018



Survey time period


Number of respondents

476 respondents

Special properties

Italian museums

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