Perception of private label brands in Europe 2014

Consumer perception of private label brands in Europe in 2014

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Source

Release date

November 2014

Region

Europe

Survey time period

February 17 to March 7, 2014

Number of respondents

more than 30,000*

Special properties

respondents with online access

Method of interview

Online survey

Supplementary notes

* Figure refers to number of respondents of global survey across 60 countries. The source does not specify the number of respondents in Europe.

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