Perception of private label brands in Europe 2014

This statistic depicts the results of a survey on consumer attitudes towards private label brands in Europe in 2014. During the survey period it was found that 69 percent of respondents somewhat or strongly agreed that private label brands are usually extremely good value for money.

Consumer perception of private label brands in Europe in 2014

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Source

Release date

November 2014

Region

Europe

Survey time period

February 17 to March 7, 2014

Number of respondents

more than 30,000*

Special properties

respondents with online access

Method of interview

Online survey

Supplementary notes

* Figure refers to number of respondents of global survey across 60 countries. The source does not specify the number of respondents in Europe.

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