Perception of private label brands in Europe 2014

Consumer perception of private label brands in Europe in 2014

by Statista Research Department, last edited Nov 18, 2014
Perception of private label brands in Europe 2014 This statistic depicts the results of a survey on consumer attitudes towards private label brands in Europe in 2014. During the survey period it was found that 69 percent of respondents somewhat or strongly agreed that private label brands are usually extremely good value for money.
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Consumer perception of private label brands in Europe in 2014

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Share of respondents who strongly or somewhat agree
It's important to get the best price on a product73%
I purchase private label products to save money71%
Private labels are a good alternative to name brands70%
Private labels are usually extremely good value for money69%
I am a smart shopper when I buy private label products63%
Perception of private label quality has improved over time63%
Share of respondents who strongly or somewhat agree
It's important to get the best price on a product73%
I purchase private label products to save money71%
Private labels are a good alternative to name brands70%
Private labels are usually extremely good value for money69%
I am a smart shopper when I buy private label products63%
Perception of private label quality has improved over time63%
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by Statista Research Department, last edited Nov 18, 2014
This statistic depicts the results of a survey on consumer attitudes towards private label brands in Europe in 2014. During the survey period it was found that 69 percent of respondents somewhat or strongly agreed that private label brands are usually extremely good value for money.
Show more
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