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Women's blue jeans brand preferences among Millennials and older generations 2016

This statistic shows the results of a survey conducted in the first quarter of 2016 among 5,000 adult American women on their preferred blue jeans brand. The figures show the difference in brand preference among millennial women and women of older generations. According to the source, this difference is calculated as "percent brand preference of individuals ages 18 to 35 minus individuals aged 36+". During the survey, millennial women's preference of the American Eagle Outfitters brand was eleven percent higher than that of older generations.

Women's blue jeans: Difference in brand preference between Millennials and older generations in the U.S.

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Release date

July 2016


United States

Survey time period

January through May 2016

Number of respondents


Age group

18 years and older

Special properties

Women aged 18 and older*

Method of interview

Online survey

Supplementary notes

* According to the source: "Sample: 5,000 U.S. demographically balanced adult women (n=1,932 ages 18 to 35, and n=3,068 ages 36+)".

The difference in brand preference is calculated as "percent brand preference of individuals ages 18 to 35 minus individuals aged 36+", according to the source.

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