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Leading purposes social media usage in the Netherlands 2016-2018
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Leading purposes social media usage in the Netherlands 2016-2018
To which purposes do you use social media?
This statistic shows the leading purposes to use social media in the Netherlands from 2016 to 2018, by purpose. During the survey, respondents were asked to which purposes they used their social media account. As of 2018, roughly one third of the Dutch respondents used their social media account for their favorite brands and celebrities.
To which purposes do you use social media?
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Description
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This statistic shows the leading purposes to use social media in the Netherlands from 2016 to 2018, by purpose. During the survey, respondents were asked to which purposes they used their social media account. As of 2018, roughly one third of the Dutch respondents used their social media account for their favorite brands and celebrities.
Show more- Show sources information
- Show publisher information
- Release date
- October 2018
- Region
- Netherlands
- Survey time period
- 2016 to 2018
- Number of respondents
- n 2016 = 2,148; n 2017 = 2,029; n 2018 = 1,975
- Special properties
- consumers
- Method of interview
- Panel survey
- Supplementary notes
- The figures have been taken from several publications. The source states the figures have been rounded and multiple answers were possible.
Source
- Show sources information
- Show publisher information
- Release date
- October 2018
More information
- Region
- Netherlands
- Survey time period
- 2016 to 2018
- Number of respondents
- n 2016 = 2,148; n 2017 = 2,029; n 2018 = 1,975
- Special properties
- consumers
- Method of interview
- Panel survey
- Supplementary notes
- The figures have been taken from several publications. The source states the figures have been rounded and multiple answers were possible.
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Statistics on "Social media usage in the Netherlands"
- Leading apps
The most important statistics
- Smartphone apps with the highest reach in the Netherlands as of 2018*Most used smartphone apps in the Netherlands 2018
- Leading mobile social media apps in the Google Play Store in the Netherlands in October 2018, by number of downloads (in 1,000s)Leading social media apps in Google Play in the Netherlands 2018, by downloads
- Leading social networking apps in the Google Play Store in the Netherlands in October 2018, by revenue (in 1,000 U.S. dollars)Leading social networking apps in Google Play in the Netherlands 2018, by revenue
- Leading social networking apps in the Apple App Store in the Netherlands in October 2018, by number of downloads (in 1,000s)Leading iPhone social networking apps in the Netherlands 2018, by downloads
- Leading iPhone social networking app titles in the Apple App Store in the Netherlands in October 2018, by revenue (in 1,000 U.S. dollars)Leading iPhone social networking apps in the Netherlands 2018, by revenue
- Leading iPad social networking app titles in the Apple App Store in the Netherlands in October 2018, by number of downloads (in 1,000s)Leading iPad social apps in Apple App Store in the Netherlands 2018, by downloads
- Millennial WhatsApp, Facebook, Instagram, LinkedIn and Snapchat usage in the Netherlands in 2018Most popular social media platforms amongst Millennials in the Netherlands 2018
- Number of daily active users (DAU) of the leading social media platforms in the Netherlands from 2016 to 2019, by social network (in million users)Social media active daily user penetration Netherlands 2016-2019, by social network
- User demographics
The most important statistics
- Distribution of social media users in the Netherlands in 2017, by hours spent per day on social media and age groupHours per day on social media in the Netherlands 2017, by age group
- Which online social network activities did you engage in over the past 3 months?*Online social network activities in the Netherlands 2018, by gender
- Which online social network activities have you engaged in over the past 3 months?*Online social network activities in the Netherlands 2018, by age group
- Which online social network activities have you engaged in over the past 3 months?*Online social network activities in the Netherlands 2018, by education
- Which online communication activities have you engaged in over the past 3 months?*Participation in online communication activities in the Netherlands 2018, by gender
- Which online activities have you engaged in over the past 3 months?*Participation online communication activities in the Netherlands 2018, by age group
- Which online activities have you engaged in over the past 3 months?*Participation in online communication activities the Netherlands 2018, by education
- Forecast of the social network user penetration rate in the Netherlands from 2014 to 2021Forecast of the social network user penetration rate in the Netherlands 2014-2021
- User behavior
The most important statistics
- Which online social network activities have you engaged in over the past 3 months?*Online social network activities in the Netherlands 2012-2018
- Number of individuals using the leading social media platforms in the Netherlands in 2019, by social network (in million users)Social media penetration in the Netherlands 2019, by social network
- To which purposes do you use social media?Leading purposes social media usage in the Netherlands 2016-2018
- Which digital communication platform is the first you use after waking up? Online platform usage after waking up the Netherlands 2018, by age and platform
- Which communication platform do you prefer to use for personal communication?Preferred channels for personal communication in the Netherlands 2018, by channel
The most important statistics
- Total number of users of Facebook in the Netherlands from 2013 to 2019 (in millions)Number of Facebook users in the Netherlands 2013-2019
- Share of respondents using Facebook in the Netherlands from 2016 to 2018, by age groupFacebook penetration rate in the Netherlands 2016-2018, by age group
- Gender distribution of Facebook users in the Netherlands in 2016Gender distribution of Facebook users in the Netherlands 2016
- Monthly reach of Facebook in the Netherlands from July 2017 to January 2019, by deviceMonthly reach of Facebook in the Netherlands 2017-2019, by device
- Monthly reach of Facebook in the Netherlands from July 2017 to January 2019, by device (in 1,000s)Absolute monthly reach of Facebook in the Netherlands 2017-2019, by device
- Forecast of the Facebook user penetration rate in the Netherlands from 2014 to 2021Forecast of the Facebook user penetration rate in the Netherlands 2014-2021
- Forecast of social network user numbers in the Netherlands from 2014 to 2021 (in million users)Forecast of social network user numbers in the Netherlands 2014-2021
- Share of respondents who use Facebook in the Netherlands in 2017, by reasonLeading reasons to use Facebook in the Netherlands 2017
- Youtube
The most important statistics
- Total number of users of YouTube in the Netherlands from 2013 to 2019 (in millions)Number of YouTube users in the Netherlands 2013-2019
- Leading YouTube video producers from the Netherlands based on the number of subscribers as of April 2018 (in 1,000s)Leading Youtubers from the Netherlands based on subscribers 2018
- Leading YouTube video producers from the Netherlands based on total number of views as of April 2018 (in millions)Leading Youtubers from the Netherlands based on views 2018
- Number of subscriptions of selected Dutch speaking YouTube channels in the Netherlands in 2017, by Youtube channel (in 1,000s)Leading YouTube channels based on subscribers in the Netherlands 2017
- Share of respondents using YouTube in the Netherlands in 2017 and 2018, by deviceDevices used to watch YouTube in the Netherlands 2017-2018
- Share of respondents using YouTube in the Netherlands in 2017 and 2018, by age groupYouTube penetration rate in the Netherlands 2017-2018, by age group
The most important statistics
- Share of respondents using Instagram in the Netherlands from 2015 to 2018, by age groupInstagram penetration rate in the Netherlands 2015-2018, by age group
- Distribution of total number of users of Instagram in the Netherlands as of January 2019, by age group and genderInstagram user distribution in the Netherlands 2019, by age group and gender
- Monthly reach of Instagram in the Netherlands from July 2017 to January 2019, by deviceMonthly reach of Instagram in the Netherlands 2017-2019, by device
- Monthly reach of Instagram in the Netherlands from July 2017 to January 2019, by device (in 1,000s)Absolute monthly reach of Instagram in the Netherlands 2017-2019, by device
- Most-followed influencers on Instagram based in the Netherlands as of July 2018Most popular Netherlands-based influencers on Instagram 2018
- Most-followed Netherlands-based fashion and beauty influencers on Instagram as of July 2018Most popular Netherlands-based fashion and beauty influencers on Instagram 2018
- Most-followed Netherlands-based food influencers on Instagram as of July 2018Most popular Netherlands-based food influencers on Instagram 2018
- Most-followed Netherlands-based travel influencers on Instagram as of July 2018Most popular Netherlands-based travel influencers on Instagram 2018
- Other social media
The most important statistics
- Total number of downloads of musical.ly/TikTok in the Netherlands from January 2017 to January 2019Monthly Musical.ly/TikTok downloads in the Netherlands 2017-2019
- Share of respondents using WhatsApp in the Netherlands from 2016 to 2018, by age groupWhatsApp penetration rate in the Netherlands 2016-2018, by age group
- Share of respondents using Snapchat in the Netherlands from 2016 to 2018, by age groupSnapchat penetration rate in the Netherlands 2017-2018, by age group
- Share of respondents using Pinterest in the Netherlands from 2015 to 2018, by age groupPinterest penetration rate in the Netherlands 2015-2018, by age group
- Total number of users of LinkedIn in the Netherlands from 2013 to 2019 (in millions)Number of LinkedIn users in the Netherlands 2013-2019
- Share of respondents using LinkedIn in the Netherlands in 2017 and 2018, by age groupLinkedIn penetration rate in the Netherlands 2017-2018, by age group
- Total number of users of Twitter in the Netherlands from 2013 to 2019 (in millions)Number of Twitter users in the Netherlands 2013-2019
- Share of respondents using Twitter in the Netherlands in 2017 and 2018, by age groupTwitter penetration rate in the Netherlands 2017-2018, by age group
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Statistics on "Social media usage in the Netherlands"
- Smartphone apps with the highest reach in the Netherlands as of 2018*
- Leading mobile social media apps in the Google Play Store in the Netherlands in October 2018, by number of downloads (in 1,000s)
- Leading social networking apps in the Google Play Store in the Netherlands in October 2018, by revenue (in 1,000 U.S. dollars)
- Leading social networking apps in the Apple App Store in the Netherlands in October 2018, by number of downloads (in 1,000s)
- Leading iPhone social networking app titles in the Apple App Store in the Netherlands in October 2018, by revenue (in 1,000 U.S. dollars)
- Leading iPad social networking app titles in the Apple App Store in the Netherlands in October 2018, by number of downloads (in 1,000s)
- Millennial WhatsApp, Facebook, Instagram, LinkedIn and Snapchat usage in the Netherlands in 2018
- Number of daily active users (DAU) of the leading social media platforms in the Netherlands from 2016 to 2019, by social network (in million users)
- Distribution of social media users in the Netherlands in 2017, by hours spent per day on social media and age group
- Which online social network activities did you engage in over the past 3 months?*
- Which online social network activities have you engaged in over the past 3 months?*
- Which online social network activities have you engaged in over the past 3 months?*
- Which online communication activities have you engaged in over the past 3 months?*
- Which online activities have you engaged in over the past 3 months?*
- Which online activities have you engaged in over the past 3 months?*
- Forecast of the social network user penetration rate in the Netherlands from 2014 to 2021
- Forecast of Facebook user numbers in the Netherlands from 2015 to 2021 (in million users)
- Which online social network activities have you engaged in over the past 3 months?*
- Number of individuals using the leading social media platforms in the Netherlands in 2019, by social network (in million users)
- To which purposes do you use social media?
- Which digital communication platform is the first you use after waking up?
- Which communication platform do you prefer to use for personal communication?
- Total number of users of Facebook in the Netherlands from 2013 to 2019 (in millions)
- Share of respondents using Facebook in the Netherlands from 2016 to 2018, by age group
- Gender distribution of Facebook users in the Netherlands in 2016
- Monthly reach of Facebook in the Netherlands from July 2017 to January 2019, by device
- Monthly reach of Facebook in the Netherlands from July 2017 to January 2019, by device (in 1,000s)
- Forecast of the Facebook user penetration rate in the Netherlands from 2014 to 2021
- Forecast of social network user numbers in the Netherlands from 2014 to 2021 (in million users)
- Share of respondents who use Facebook in the Netherlands in 2017, by reason
- Generally speaking, I spend less time on Facebook then I used to*
- Total number of users of YouTube in the Netherlands from 2013 to 2019 (in millions)
- Leading YouTube video producers from the Netherlands based on the number of subscribers as of April 2018 (in 1,000s)
- Leading YouTube video producers from the Netherlands based on total number of views as of April 2018 (in millions)
- Number of subscriptions of selected Dutch speaking YouTube channels in the Netherlands in 2017, by Youtube channel (in 1,000s)
- Share of respondents using YouTube in the Netherlands in 2017 and 2018, by device
- Share of respondents using YouTube in the Netherlands in 2017 and 2018, by age group
- Share of respondents using Instagram in the Netherlands from 2015 to 2018, by age group
- Distribution of total number of users of Instagram in the Netherlands as of January 2019, by age group and gender
- Monthly reach of Instagram in the Netherlands from July 2017 to January 2019, by device
- Monthly reach of Instagram in the Netherlands from July 2017 to January 2019, by device (in 1,000s)
- Most-followed influencers on Instagram based in the Netherlands as of July 2018
- Most-followed Netherlands-based fashion and beauty influencers on Instagram as of July 2018
- Most-followed Netherlands-based food influencers on Instagram as of July 2018
- Most-followed Netherlands-based travel influencers on Instagram as of July 2018
- Total number of downloads of musical.ly/TikTok in the Netherlands from January 2017 to January 2019
- Share of respondents using WhatsApp in the Netherlands from 2016 to 2018, by age group
- Share of respondents using Snapchat in the Netherlands from 2016 to 2018, by age group
- Share of respondents using Pinterest in the Netherlands from 2015 to 2018, by age group
- Total number of users of LinkedIn in the Netherlands from 2013 to 2019 (in millions)
- Share of respondents using LinkedIn in the Netherlands in 2017 and 2018, by age group
- Total number of users of Twitter in the Netherlands from 2013 to 2019 (in millions)
- Share of respondents using Twitter in the Netherlands in 2017 and 2018, by age group
- Leading brands on Twitter in the Netherlands as of November 2018, by number of followers (in 1,000s)
- Penetration of leading social networks in Nigeria as of 3rd quarter 2017
- Penetration of leading social networks in Australia as of 3rd quarter 2017
- Share of children who used social media one or more hours daily in Norway in 2017, by age group and gender
- Do you use the following social networks?
- Opinion of marketing professionals on the impact of social networks on customer relations in France in 2016
- Share of active mobile social media users as a percentage of the total population in the Nordic countries in 2018
- Penetration of leading social networks in Turkey as of 3rd and 4th quarter 2017, by platform
- Total time spent using social media in the United Kingdom in July 2013, by demographic (in minutes per visitor)
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- What is your preferred method of contacting your mobile network provider ?
- Average hours per day spent on socializing and communicating by the U.S. population from 2009 to 2017 (hours per day)*
- Have you communicated a clear strategy for digitalization within the company?*
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