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Leading purposes social media usage in the Netherlands 2016-2019

This statistic shows the leading purposes to use social media in the Netherlands from 2016 to 2019, by purpose. During the survey, respondents were asked to which purposes they used their social media account. As of 2019, more than one third of the Dutch respondents used their social media account for their favorite brands and celebrities.

To which purposes do you use social media?

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Release date

October 2019



Survey time period

2016 to 2019

Number of respondents

n 2016 = 2,148; n 2017 = 2,029; n 2018 = 1,975; n 2019 = 2,084

Special properties

consumers; The figures have been taken from several publications.

Method of interview

Panel survey

Supplementary notes

The source states the figures have been rounded and multiple answers were possible.

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Statistics on "Facebook and Instagram in Benelux"

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