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Rio 2016: commercial load time in the U.S.

Cumulative length of advertising per hour during the broadcast of the first week of the London 2012 and Rio 2016 Summer Olympic Games in primetime

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Source

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Release date

August 2016

Region

United States

Survey time period

July 25 to August 1, 2012 and August 5 to 11, 2016

Special properties

on NBC only / paid spots and station promos airing nationally or on local affiliates, Monday to Saturaday 8-11 pm / Sunday 7-11 pm

Supplementary notes

Figures were recalculated into seconds.

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Statistics on " Connected TV advertising in the United States "

Statistics on Connected TV advertising in the United States

Market overview

5

Advertising spending

8

Market leaders

3

Marketer usage

8

Consumers' perspective

6

Further related statistics

19
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