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Cumulative length of advertising per hour during the broadcast of the first week of the London 2012 and Rio 2016 Summer Olympic Games in primetime
(in seconds)
Rio 2016: commercial load time in the U.S.
The statistic shows the cumulative length of advertising per hour during the broadcast of the first seven days of the London 2012 and Rio 2016 Summer Olympic Games in primetime in the United States. During the first day of the Games in Rio de Janeiro, NBC aired on average 780 seconds or 13 minutes of commercial per hour.
Cumulative length of advertising per hour during the broadcast of the first week of the London 2012 and Rio 2016 Summer Olympic Games in primetime
(in seconds)
London 2012Rio 2016
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Source

Release date

August 2016

Region

United States

Survey time period

July 25 to August 1, 2012 and August 5 to 11, 2016

Special properties

on NBC only / paid spots and station promos airing nationally or on local affiliates, Monday to Saturaday 8-11 pm / Sunday 7-11 pm

Supplementary notes

Figures were recalculated into seconds.

Rio 2016: commercial load time in the U.S.
The statistic shows the cumulative length of advertising per hour during the broadcast of the first seven days of the London 2012 and Rio 2016 Summer Olympic Games in primetime in the United States. During the first day of the Games in Rio de Janeiro, NBC aired on average 780 seconds or 13 minutes of commercial per hour.
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