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Marketing services spending in North America 2015-2018, by category
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Marketing services spending in North America 2015-2018, by category
Marketing services spending in North America from 2015 to 2018, by category (in billion U.S. dollars)
This timeline shows marketing services spending in North America in 2015 and 2016, as well as a forecast thereof for 2017 and 2018, broken down by category. According to the projection, PR spending would increase to 4.4 billion U.S. dollars by the end of 2018.
Marketing services spending in North America from 2015 to 2018, by category (in billion U.S. dollars)
| Direct | Sponsorship | Data investment management | Public relations | |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| Direct | Sponsorship | Data investment management | Public relations | |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
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Description
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More information
This timeline shows marketing services spending in North America in 2015 and 2016, as well as a forecast thereof for 2017 and 2018, broken down by category. According to the projection, PR spending would increase to 4.4 billion U.S. dollars by the end of 2018.
Show more- Show sources information
- Show publisher information
- Release date
- December 2017
- Region
- North America
- Survey time period
- 2015 and 2016
- Supplementary notes
-
* Forecast.
Figures have been rounded.
Source
- Show sources information
- Show publisher information
- Release date
- December 2017
More information
- Region
- North America
- Survey time period
- 2015 and 2016
- Supplementary notes
-
* Forecast.
Figures have been rounded.
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Statistics on "Public relations"
- Industry financials
The most important statistics
- Marketing services spending worldwide from 2012 to 2018 (in billion U.S. dollars)Global marketing services spending 2012-2018
- Public relations (PR) industry revenue worldwide in 2016 and 2020 (in billion U.S. dollars)PR industry revenue worldwide 2016-2020
- Marketing services spending in North America from 2015 to 2018, by category (in billion U.S. dollars)Marketing services spending in North America 2015-2018, by category
- Estimated aggregate revenue of U.S. public relations agencies from 2000 to 2017 (in billion U.S. dollars)Estimated revenue of U.S. public relations agencies 2000-2017
- Revenue generated by public relations agencies in the United States in 2017, by source (in million U.S. dollars)Public relations agencies revenue in the U.S. 2017, by source
- Estimated expenses of U.S. public relations agencies from 2007 to 2017 (in billion U.S. dollars)Expenses of U.S. public relations agencies 2007-2017
- U.S. agency revenue from 2011 to 2017, by discipline (in billion U.S. dollars)U.S. agency revenue 2011-2017, by discipline
- Growth rate of U.S. agency revenue from 2009 to 2017, by disciplineGrowth rate of U.S. agency revenue 2009-2017, by discipline
- Employment
The most important statistics
- Number of establishments in the advertising and related services industry in the United States from 2007 to 2016, by sector Number of establishments in U.S. advertising industry 2007-2016, by sector
- Employment in U.S. advertising and related services from 2009 to 2016, by subsectorEmployment in U.S. advertising services 2009-2016, by subsector
- Change in employment for public relations specialists in the United States from 2014 to 2024Change in employment for P.R. specialists in the U.S. 2014-2024
- Median annual wages of public relations specialists in the United States as of May 2017 (in U.S. dollars)Median annual wages of PR specialists in the U.S. 2017
- Challenges facing the public relations (PR) industry worldwide as of February 2017PR industry challenges 2017
- Most valued skills in the public relations (PR) industry worldwide as of February 2018PR industry most valued skills 2018
- Leading players
The most important statistics
- Client retention rates of the leading public relations agencies as of March 2019Client retention rates of leading PR agencies as of March 2019
- Leading PR agencies worldwide in 2017, by fee income (in million U.S. dollars)Leading PR agencies worldwide 2017
- Fastest growing PR agencies in the United States in 2017Fastest growing PR agencies in the U.S. 2017
- Fastest growing PR agencies worldwide in 2017Fastest growing PR agencies worldwide 2017
- Largest agency holding groups and independent networks worldwide in 2017, by PR revenue (in million U.S. dollars)Largest agency holding groups worldwide 2017, by PR revenue
- Leading public relations firms with major U.S. operations in 2017, by net fees (in million U.S. dollars)Leading PR firms in the U.S. 2017, by net fees
- Leading public relations firms with major U.S. operations in 2017, by number of employeesLeading PR firms in the U.S. in 2017, by number of employees
- Revenue generated by Havas Group from 2013 to 2016 (in billion euros)Havas Group revenue 2013-2016
- Use
The most important statistics
- Popularity of marketing channels among companies in the United States as of April 2016Popularity of marketing channels in the U.S. 2016
- Most in-demand agency services among companies in the United States as of April 2016Most in-demand agency services in the U.S. 2016
- Distribution of health care companies' marketing budgets in the United States in 2017, by channelU.S. health care companies: distribution of marketing budget 2017, by channel
- For which aspects of your marketing strategy or execution do you currently use specialized marketing technology software?Applications of MarTech software in the U.S. 2016
- Average number of press mentions per brand per month in the United States in 2016, by industryBrand marketing: number of press mentions 2016, by industry
- Average number of social shares per press mention of a brand in the United States in 2016, by industryDigital PR: social shares per press mention 2016, by industry
- Share of small businesses investing in selected marketing channels in North America as of December 2016Marketing channels U.S. small businesses invest in 2016
- Which of the following marketing tactics do you most rely on to grow your business?Marketing channels crucial to U.S. small businesses growth 2016
- Lobbying
The most important statistics
- Total lobbying spending in the United States from 1998 to 2018 (in billion U.S. dollars)Total lobbying spending in the U.S. 1998-2018
- Total lobbying expenses in the United States in 2018, by sector (in million U.S. dollars)Total lobbying expenses in the U.S. 2018, by sector
- Number of registered active lobbyists in the United States from 2000 to 2018Number of lobbyists in the U.S. 2000-2018
- Ranking of the top lobbying firms in the United States in 2018, by expenses (in million U.S. dollars)Top lobbying firms in the U.S. 2018, by expenses
- Lobbying expenses of Walt Disney Company in the United States from 1998 to 2018 (in million U.S. dollars)Disney: lobbying expense 1998-2018
- Annual lobbyist salaries in the United States as of May 30, 2018, by percentile (in 1,000 U.S. dollars)Lobbyist salaries in the U.S. 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Global marketing services spending 2015-2018, by category
- Marketing services spending in the U.S. 2017-2019
- Marketing services spending in the U.S. 2017-2019, by category
- Advertising share of marketing spending in the U.S. 2007-2016
- Survey on the share of companies' revenue in marketing in Sweden 2016
- Marketing spending of the food and beverage industry in Spain in 2015, by segment
- Public relations expenditure in Europe 2007-2018
- Marketing spending in Spain 2010-2015
- Marketing spending of the insurance industry in Spain in 2015, by segment
- Growth rate of digital marketing investment in Spain 2011-2015
- Growth of digital marketing investment in Spain 2010-2015, by segment
- Marketing spending of the automotive industry in Spain in 2015, by segment
- Growth of digital marketing investment in Spain 2010-2015, by industry
- Distribution of the marketing spending in Spain in 2015, by segment
- Share of investment in advertising and communication in Spain in 2015, by segment
- Public relations services operating revenue in Canada 2012-2013
- Industry revenue of »public relations and communication activities« in Cyprus 2011-2023
- Value of debit card purchases in advertising, consultancy & PR services UK 2016-2017
- Industry revenue of »public relations and communication activities« in Poland 2011-2023
- Augmented reality: creating better marketing in Europe 2016
Studies
- Public relations
- Instagram marketing and advertising
- Digital marketing in the United Kingdom (UK)
- Influencer marketing
- E-mail marketing
- Mobile marketing in the U.S.
- Facebook marketing
- Content marketing
- Twitter marketing
- Video advertising and marketing
- Social media marketing
- Trade show marketing
- B2B marketing
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Statistics on "Public relations"
- Marketing services spending worldwide from 2012 to 2018 (in billion U.S. dollars)
- Public relations (PR) industry revenue worldwide in 2016 and 2020 (in billion U.S. dollars)
- Marketing services spending in North America from 2015 to 2018, by category (in billion U.S. dollars)
- Estimated aggregate revenue of U.S. public relations agencies from 2000 to 2017 (in billion U.S. dollars)
- Revenue generated by public relations agencies in the United States in 2017, by source (in million U.S. dollars)
- Estimated expenses of U.S. public relations agencies from 2007 to 2017 (in billion U.S. dollars)
- U.S. agency revenue from 2011 to 2017, by discipline (in billion U.S. dollars)
- Growth rate of U.S. agency revenue from 2009 to 2017, by discipline
- Planned changes to marketing budgets in the United States in 2017, by channel
- Number of establishments in the advertising and related services industry in the United States from 2007 to 2016, by sector
- Employment in U.S. advertising and related services from 2009 to 2016, by subsector
- Change in employment for public relations specialists in the United States from 2014 to 2024
- Median annual wages of public relations specialists in the United States as of May 2017 (in U.S. dollars)
- Challenges facing the public relations (PR) industry worldwide as of February 2017
- Most valued skills in the public relations (PR) industry worldwide as of February 2018
- Client retention rates of the leading public relations agencies as of March 2019
- Leading PR agencies worldwide in 2017, by fee income (in million U.S. dollars)
- Fastest growing PR agencies in the United States in 2017
- Fastest growing PR agencies worldwide in 2017
- Largest agency holding groups and independent networks worldwide in 2017, by PR revenue (in million U.S. dollars)
- Leading public relations firms with major U.S. operations in 2017, by net fees (in million U.S. dollars)
- Leading public relations firms with major U.S. operations in 2017, by number of employees
- Revenue generated by Havas Group from 2013 to 2016 (in billion euros)
- Revenue generated by Dentsu worldwide from 2014 to 2018 (in billion Japanese yen)
- Number of acquisitions carried out by selected advertising holdings worldwide from 2016 to 2018
- Popularity of marketing channels among companies in the United States as of April 2016
- Most in-demand agency services among companies in the United States as of April 2016
- Distribution of health care companies' marketing budgets in the United States in 2017, by channel
- For which aspects of your marketing strategy or execution do you currently use specialized marketing technology software?
- Average number of press mentions per brand per month in the United States in 2016, by industry
- Average number of social shares per press mention of a brand in the United States in 2016, by industry
- Share of small businesses investing in selected marketing channels in North America as of December 2016
- Which of the following marketing tactics do you most rely on to grow your business?
- Which of the following marketing tactics do you plan on implementing in 2017?
- Most effective lead and customer generation tactics in the franchise industry in the United States in 2016
- Obligations of the U.S. federal government on contracts for public relations from 2006 to 2015 (in million U.S. dollars)
- Total lobbying spending in the United States from 1998 to 2018 (in billion U.S. dollars)
- Total lobbying expenses in the United States in 2018, by sector (in million U.S. dollars)
- Number of registered active lobbyists in the United States from 2000 to 2018
- Ranking of the top lobbying firms in the United States in 2018, by expenses (in million U.S. dollars)
- Lobbying expenses of Walt Disney Company in the United States from 1998 to 2018 (in million U.S. dollars)
- Annual lobbyist salaries in the United States as of May 30, 2018, by percentile (in 1,000 U.S. dollars)
- Marketing services spending worldwide from 2015 to 2018, by category (in billion U.S. dollars)
- Marketing services spending in the United States from 2017 to 2019 (in billion U.S. dollars)
- Marketing services spending in the United States from 2017 to 2019, by category (in billion U.S. dollars)
- Advertising share of marketing spending in the United States from 2007 to 2016
- How much of your revenue does your company invest in marketing?
- Investment of the food and beverage industry in marketing strategies in Spain in 2015, by segment (in million euros)
- Spending on public relations (PR) marketing in Europe from 2007 to 2018 (in million U.S. dollars)
- Annual investment in marketing strategies in Spain from 2010 to 2015 (in million euros)
- Investment of the insurance industry in marketing strategies in Spain in 2015, by segment (in million euros)
- Annual growth rate of the investment in digital marketing in Spain between 2011 and 2015
- Growth rate of the investment in digital marketing in Spain in 2015 compared to 2010, by segment
- Investment of the automotive industry in marketing strategies in Spain in 2015, by segment (in million euros)
- Growth rate of the investment in digital marketing in Spain in 2015 compared to 2010, by economic activity
- Distribution of the total investment in marketing strategies in Spain in 2015, by segment (in million euros)
- Distribution of the investment in advertising, promotion and communication in Spain in 2015, by segment
- Operating revenue generated by public relations services industry in Canada from 2012 to 2013 (in million Canadian dollars)
- Industry revenue of »public relations and communication activities« in Cyprus from 2011 to 2023 (in million U.S. Dollars)
- Value of debit card purchase transactions in advertising, consultancy and public relations services in the United Kingdom (UK) from October 2016 to October 2017 (in million GBP)
- Industry revenue of »public relations and communication activities« in Poland from 2011 to 2023 (in million U.S. Dollars)
- To what extent do you agree or disagree that augmented reality could lead to the following workplace benefits? - Better marketing
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