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Marketing services spending in North America 2015-2018, by category
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Marketing services spending in North America 2015-2018, by category
Marketing services spending in North America from 2015 to 2018, by category (in billion U.S. dollars)
by A. Guttmann,
last edited
Jan 30, 2019
This timeline shows marketing services spending in North America in 2015 and 2016, as well as a forecast thereof for 2017 and 2018, broken down by category. According to the projection, PR spending would increase to 4.4 billion U.S. dollars by the end of 2018.
Marketing services spending in North America from 2015 to 2018, by category (in billion U.S. dollars)
| Direct | Sponsorship | Data investment management | Public relations | |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| Direct | Sponsorship | Data investment management | Public relations | |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
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by A. Guttmann,
last edited
Jan 30, 2019
This timeline shows marketing services spending in North America in 2015 and 2016, as well as a forecast thereof for 2017 and 2018, broken down by category. According to the projection, PR spending would increase to 4.4 billion U.S. dollars by the end of 2018.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- December 2017
- Region
- North America
- Survey time period
- 2015 and 2016
- Supplementary notes
-
* Forecast.
Figures have been rounded.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- December 2017
More information
- Region
- North America
- Survey time period
- 2015 and 2016
- Supplementary notes
-
* Forecast.
Figures have been rounded.
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Public relations
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- Marketing services spending worldwide from 2012 to 2018 (in billion U.S. dollars)
- Public relations (PR) industry revenue worldwide in 2016 and 2020 (in billion U.S. dollars)
- Marketing services spending in North America from 2015 to 2018, by category (in billion U.S. dollars)
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- Estimated expenses of U.S. public relations agencies from 2007 to 2017 (in billion U.S. dollars)
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- Median annual wages of public relations specialists in the United States as of May 2017 (in U.S. dollars)
- Challenges facing the public relations (PR) industry worldwide as of February 2017
- Most valued skills in the public relations (PR) industry worldwide as of February 2018
- Client retention rates of the leading public relations agencies as of March 2019
- Leading PR agencies worldwide in 2017, by fee income (in million U.S. dollars)
- Fastest growing PR agencies in the United States in 2017
- Fastest growing PR agencies worldwide in 2017
- Largest agency holding groups and independent networks worldwide in 2017, by PR revenue (in million U.S. dollars)
- Leading public relations firms with major U.S. operations in 2018, by net fees (in million U.S. dollars)
- Leading public relations firms with major U.S. operations in 2018, by number of employees
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- Number of acquisitions carried out by selected advertising holdings worldwide from 2016 to 2018
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- Distribution of health care companies' marketing budgets in the United States in 2017, by channel
- For which aspects of your marketing strategy or execution do you currently use specialized marketing technology software?
- Average number of press mentions per brand per month in the United States in 2016, by industry
- Average number of social shares per press mention of a brand in the United States in 2016, by industry
- Share of small businesses investing in selected marketing channels in North America as of December 2016
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- Annual lobbyist salaries in the United States as of May 30, 2018, by percentile (in 1,000 U.S. dollars)
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- Distribution of the total investment in marketing strategies in Spain in 2015, by segment (in million euros)
- Spending on public relations (PR) marketing in Europe from 2007 to 2018 (in million U.S. dollars)
- Investment of the hospitality industry in marketing strategies in Spain in 2015, by segment (in million euros)
- Investment of the gaming and betting industry in marketing strategies in Spain in 2015, by market segment (in million euros)
- Operating expenses in the public relations services industry in Canada from 2012 to 2013 (in million Canadian dollars)
- Industry revenue of »public relations and communication activities« in Poland from 2011 to 2023 (in million U.S. Dollars)
- Number of public relations (PR) and communications firms in the United Kingdom (UK) in March 2017, by employment size band
- Annual growth rate of market revenue of the public relations industry in China from 2008 to 2017
- Industry revenue of “public relations services“ in the U.S. from 2011 to 2023 (in billion U.S. Dollars)
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