Share of online consumers in the United States who are Amazon Prime members as of August 2016, by generation

U.S. Amazon Prime membership penetration 2016, by generation This statistic presents the percentage of online consumers in the United States who are Amazon Prime members. During the most recent survey period in August 2016, it was found that 71 percent of responding Millennials had an Amazon Prime membership.
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Share of respondents
Total47%
Millennial71%
Generation X54%
Boomers34%
Retirees31%
Share of respondents
Total47%
Millennial71%
Generation X54%
Boomers34%
Retirees31%
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Description Source More information
This statistic presents the percentage of online consumers in the United States who are Amazon Prime members. During the most recent survey period in August 2016, it was found that 71 percent of responding Millennials had an Amazon Prime membership.
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Release date
August 2016
Region
United States
Survey time period
August 2016
Number of respondents
498 respondents
Age group
25 years and older
Method of interview
Online survey
Supplementary notes
Question: Are you currently a member of Amazon Prime? Amazon Prime is a fee-based membership for $99 per year. Benefits include FREE Two-Day Shipping for eligible purchases, unlimited streaming of movies and TV shows with Prime Video, and the ability to borrow books from the Kindle Owners' Lending Library.

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