U.S. Amazon Prime membership penetration 2016, by generation

Share of online consumers in the United States who are Amazon Prime members as of August 2016, by generation

U.S. Amazon Prime membership penetration 2016, by generation This statistic presents the percentage of online consumers in the United States who are Amazon Prime members. During the most recent survey period in August 2016, it was found that 71 percent of responding Millennials had an Amazon Prime membership.
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Share of online consumers in the United States who are Amazon Prime members as of August 2016, by generation

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Share of respondents
Total47%
Millennial71%
Generation X54%
Boomers34%
Retirees31%
Share of respondents
Total47%
Millennial71%
Generation X54%
Boomers34%
Retirees31%
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This statistic presents the percentage of online consumers in the United States who are Amazon Prime members. During the most recent survey period in August 2016, it was found that 71 percent of responding Millennials had an Amazon Prime membership.
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