U.S. Amazon Prime membership penetration 2016, by generation

This statistic presents the percentage of online consumers in the United States who are Amazon Prime members. During the most recent survey period in August 2016, it was found that 71 percent of responding Millennials had an Amazon Prime membership.

Share of online consumers in the United States who are Amazon Prime members as of August 2016, by generation

Share of respondents
Total47%
Millennial71%
Generation X54%
Boomers34%
Retirees31%
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Sources

Release date

August 2016

Region

United States

Survey time period

August 2016

Number of respondents

498 respondents

Age group

25 years and older

Method of interview

Online survey

Supplementary notes

Question: Are you currently a member of Amazon Prime? Amazon Prime is a fee-based membership for $99 per year. Benefits include FREE Two-Day Shipping for eligible purchases, unlimited streaming of movies and TV shows with Prime Video, and the ability to borrow books from the Kindle Owners' Lending Library.

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Statistics on "Internet usage of Generation X in the United States"

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