This statistic presents the percentage of online consumers in the United States who are Amazon Prime members. During the most recent survey period in August 2016, it was found that 71 percent of responding Millennials had an Amazon Prime membership.
Share of online consumers in the United States who are Amazon Prime members as of August 2016, by generation
Question: Are you currently a member of Amazon Prime? Amazon Prime is a fee-based membership for $99 per year. Benefits include FREE Two-Day Shipping for eligible purchases, unlimited streaming of movies and TV shows with Prime Video, and the ability to borrow books from the Kindle Owners' Lending Library.
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Statistics on "Internet usage of Generation X in the United States"
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Worldpay. (August 18, 2016). Share of online consumers in the United States who are Amazon Prime members as of August 2016, by generation [Graph]. In Statista. Retrieved February 18, 2020, from https://www.statista.com/statistics/609991/amazon-prime-reach-usa-generation/
Worldpay. "Share of online consumers in the United States who are Amazon Prime members as of August 2016, by generation." Chart. August 18, 2016. Statista. Accessed February 18, 2020. https://www.statista.com/statistics/609991/amazon-prime-reach-usa-generation/
Worldpay. (2016). Share of online consumers in the United States who are Amazon Prime members as of August 2016, by generation. Statista. Statista Inc.. Accessed: February 18, 2020. https://www.statista.com/statistics/609991/amazon-prime-reach-usa-generation/
Worldpay. "Share of Online Consumers in The United States Who Are Amazon Prime Members as of August 2016, by Generation." Statista, Statista Inc., 18 Aug 2016, https://www.statista.com/statistics/609991/amazon-prime-reach-usa-generation/
Worldpay, Share of online consumers in the United States who are Amazon Prime members as of August 2016, by generation Statista, https://www.statista.com/statistics/609991/amazon-prime-reach-usa-generation/ (last visited February 18, 2020)
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