U.S. online retailer purchase rate 2016, by age group

Share of online users in the United States who have purchased from online merchants within the past 12 months as of December 2016, by age group

U.S. online retailer purchase rate 2016, by age group This statistic shows the share of online users in the United States who have purchased from online retailers within the past six months, sorted by age group. As of December 2016, 78 percent of Millennial survey respondents stated that they had shopped at online merchants such as Amazon.com or Overstock.com in the preceding 12 months.
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Share of online users in the United States who have purchased from online merchants within the past 12 months as of December 2016, by age group

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Share of respondents
Total85%
Millennials78%
Generation X86%
Baby Boomers89%
Retirees82%
Share of respondents
Total85%
Millennials78%
Generation X86%
Baby Boomers89%
Retirees82%
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This statistic shows the share of online users in the United States who have purchased from online retailers within the past six months, sorted by age group. As of December 2016, 78 percent of Millennial survey respondents stated that they had shopped at online merchants such as Amazon.com or Overstock.com in the preceding 12 months.
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Release date
January 2017
Region
United States
Survey time period
December 2016
Number of respondents
939 respondents
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
Question: Which, if any, of the following retailers or companies have you purchased from within the past 12 months? ITEM: Online merchants (Amazon.com, Walmart.com, etc.)
Values may not add up to 100 percent due to rounding.
Excluding online purchases from mass merchants such as Target, Walmart
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