Share of online users in the United States who have purchased from online merchants within the past 12 months as of December 2016, by age group

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Share of respondents
Generation X86%
Baby Boomers89%

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Description Source More information
This statistic shows the share of online users in the United States who have purchased from online retailers within the past six months, sorted by age group. As of December 2016, 78 percent of Millennial survey respondents stated that they had shopped at online merchants such as or in the preceding 12 months.
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Release date
January 2017
United States
Survey time period
December 2016
Number of respondents
939 respondents
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
Question: Which, if any, of the following retailers or companies have you purchased from within the past 12 months? ITEM: Online merchants (,, etc.)
Values may not add up to 100 percent due to rounding.
Excluding online purchases from mass merchants such as Target, Walmart

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