Christmas shopping: share of purchases on a mobile device UK 2016

This statistic depicts the share of purchases for Christmas which will be made using a mobile device in the United Kingdom (UK) in the year 2016, by quintile. While 22 percent of respondents planned on doing less than 20 percent of their purchases for Christmas on a mobile device, 11 percent planned on carrying out 21 to 40 percent of their Christmas shopping using a mobile device. The proportion of people doing 80 percent or more of their shopping on a mobile device was fairly low, standing at 1 percent.

Share of purchases for Christmas that we will be made on a mobile device in the United Kingdom (UK) in 2016, by quintile

Share of purchases on a mobile device by quintile
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Release date

August 2016


United Kingdom

Survey time period

August 23, 2016 to August 25, 2016

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

Christmas shoppers

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